FRENCH FAÇADE

Longchamp’s latest flagship store on Manhatttan’s famous shopping boulevard, Fifth Avenue, is the retailer’s largest in the United States. The esteemed French luxury house goes a bold direction with the lighting on its newest façade. The design, enhanced with contrasting visual properties— made of aluminium, sheet metal, and polished stainless steel— makes an eye-catching visual statement and represents a fresh visual identity, fitting in perfectly with its iconic location. LONGCHAMP 645 Fifth Avenue New York City