New in Town

Recently opened retail destinations across the globe for lovers of design

Panerai’s 75th boutique worldwide, and first in Australia, was recently unveiled in New York End, Melbourne. The impressive boutique was designed by the acclaimed Spanish architect Patricia Urquiola, a longstanding friend of the brand. A functional yet unique design that respects the philosophy of Panerai’s oceanic history and Florentine origins, the boutique features engraved oak wall panels and burnished brass vitrines meant to complement the timepieces and latest novelties. PANERAI 360 Collins Street Melbourne