No challenge is too great for events director whose go-getter attitude and keen attention to detail have helped amass an impressive client list

nly 26 years old, Javi Martinez has already made a name for himself in the Philippines’ rapidly growing events and concept creation industry as the managing director for Yaparazzi Events. He has conceptualised and produced events both locally and internationally—weddings, brand and product launches, personal celebrations, and more, nothing is off limits. His dedication and attention to detail have taken him on countless trips around the world, be it for research, sourcing materials or locations, networking, or scouting for fresh talents. He looks forward to every new journey and is motivated to conquer challenges. “Things will never always go according to plan,” he says. “You may encounter a difficult client, you may not find the exact materials you need; there can be technical difficulties, and the weather may not be in your favour. But I love a challenge and I love creating. I always have a plan A, B, C, and even D.” Yaparazzi’s impressive clientele includes celebrities and leading international labels. When it comes to destination events, Martinez and the Yaparazzi team take care of every single detail. They do not outsource and coordinate with foreign events firms as you may expect, but, instead, manage all aspects of the event themselves to ensure that nothing is overlooked and all aspects of the project are up to Yaparazzi standards. Martinez strives to think big and be original in order to conceptualise the event of your dreams. “I don’t want to simply re-create something that has been done before,” he declares. We want to make the experience unique. I also don’t think of what we do as just organising an event—I believe that we help create memories.” Generation T is Philippine Tatler’s list of 100 of the country’s brightest young creative visionaries and powerhouse influencers.