IN THE LEAD
For over 50 years, B&B Italia has revolutionised the global furniture industry by combining innovation with masterful craftsmanship
What makes a brand stand out in its industry?
It takes constant development, continuously looking into innovative ways with which to improve the quality and appearance of products. Strategic alliances with key personalities in the field also help, as does building one’s customer base on an international level.
This exemplary formula is what has made B&B Italia a byword in the field of international furniture design. Since 1966, the furnishings company established by Piero Ambrogio Busnelli has become a world leader in the industry—a brand that can be found in over 800 stores worldwide.
B&B Italia’s innovative use of cold polyurethane technology has changed the game when it comes to upholstered furniture, resulting in pieces that are elegant, modern, and able to enhance any space both in and out of doors. For over half a century, it has been constantly expanding its portfolio in order to cater to the changing tastes of the times.
The brand’s success was also made possible by its numerous partnerships with some of the world’s most iconic designers—a stellar line-up that includes the likes of Dame Zaha Hadid, Patricia Urquiola, Mario Bellini, Antonio Citterio, Piero Lissoni, Gaetano Pesce, and Naoto Fukusawa, among others. It has also helped that B&B Italia is one of the few brands anywhere in the world to have received four distinctions from the Compasso d’Oro [Golden Compass], Italy’s most prestigious design award.
As it constantly strives to craft exquisite furniture that exudes both classic quality and contemporary style, B&B Italia continues to be at the top of its game, raising the bar in an increasingly competitive field.