Art Meets Fashion
POP BAG X JOHNNY DETIGER COLLABORATION
Dutch mixed media artist Johnny Detiger and 10 other artists joined forces for the Pop Bag Artist Collaboration at New York Fashion Week, held at Unix Gallery.
“The goal is to help Pop Bag customers design their own unique looks in a way that is empowering and fun,” says Pop Bag co-founder and The Couture Council board chairman Kamie Lightburn.
The campaign, launched in early 2019, will continue to expand and diversify over the coming year. At a time where importance is placed on sustainability in fashion, the brand allows consumers to keep up with trends consciously.