Tatler Philippines

CHERYL TIU-SNYDER

Journalist, content creator, World’s 50 Best Restaurant­s and Bars Tastehunte­r and co-founder, Proclamati­on Gin

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Through her exciting passion and field of work, Cheryl TiuSnyder has managed to shine a bright light on many deserving foods, flavours and finds. She says this didn’t come overnight. “It involved many years of writing about and promoting the Philippine­s, travelling overseas for events, talking about the Philippine­s and our food, and organising Filipino food events and pop-ups,” she shares.

There’s a devotion to these islands that gives her body of work both depth and personalit­y; it helps that she uses her platform to highlight the new yet deserving. “I like to shine the spotlight on the non-commercial, to introduce an audience to a small business or a cultural aspect not known in certain parts of the world,” she says

Not only has she been recognised internatio­nally as a writer and host, but she’s also the co-founder of Proclamati­on Gin, a local spirit brand that capitalise­s on sampaguita as its main botanical. She is also the founder of Cross Cultures, an events and consultanc­y agency that promotes food culture. “There is so much creativity in our country, I think that once lockdown is lifted and it is safe to travel again, we will have a lot more people willing to try and explore not just our cuisine but [also] what Filipino chefs and Philippine-based chefs are doing.”

“Having a purpose or mission of doing a ‘greater good’, one where [I sought] to help out others instead of [myself], often motivates [me] to keep pushing even when the going gets tough,” Tiu-Snyder concludes.

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