Tatler Philippines

The Voice of Nature

Beautiful Destinatio­ns founder and WWF ambassador Jeremy Jauncey joins Italian luxury watch brand Panerai in defence of the oceans

- By Jove Moya

Beautiful Destinatio­ns founder and WWF ambassador Jeremy Jauncey joins Panerai in its advocacy of protecting the seas

Serial entreprene­ur and globetrott­er Jeremy Jauncey has always shown a sincerity in advocating environmen­tal conservati­on. His passion has led him to partner with various brands and organisati­ons that promote sustainabl­e living and other causes that help nature cope with the adversitie­s brought by modern man.

Such as the Italian luxury watch manufactur­er Panerai. This year, the 34-year-old CEO of Beautiful Destinatio­ns, a travel marketing and media company he built in December 2012, has taken another step towards saving the environmen­t. He has partnered with Italian luxury watch manufactur­er Panerai in celebratio­n of World Oceans Day.

“I have loved Panerai for as long as I can remember and it is a huge honour for me to join the Panerai family,” says Jauncey. “I’m excited to support their sustainabi­lity efforts and to introduce a new audience of consumers to this amazing brand.” Panerai and the Intergover­nmental Oceanograp­hic Commission of Unesco (IOC-Unesco) developed a programme that educates their stakeholde­rs on marine life preservati­on.

Forging a relationsh­ip with Jauncey was a natural decision, according to Panerai CEO Jean-Marc Pontroué. “At Panerai, we believe that the most formidable challenges are only solved through visionary leadership and innovation. Environmen­tal degradatio­n is among the most critical challenges imaginable,” he says.

Panerai has developed sustainabl­e schemes such as providing environmen­tal-friendly transport for all its employees, providing Forest Stewardshi­p Council approved paper for all its printed materials such as catalogues, booklets and special editorial projects, as well as distributi­ng a manual that promotes energy saving.

The brand has also launched progressiv­e environmen­tal products like the Submersibl­e eLABIDTM, the watch with the highest percentage of recycled-based material ever.

Jauncey and life partner Miss Universe 2015 Pia Wurtzbach have also joined the World Wide Fund for Nature (WWF) to echo its call for protecting wildlife across the globe.

“In my work, I’ve had the privilege of travelling to many exceptiona­l places. These experience­s have shaped me and made me a better person. But they’ve also given me a sense of responsibi­lity for ensuring that future generation­s can experience these wonders,” says Jauncey in an interview for WWF.

“The notion that smart conservati­on can lift up both people and nature is core to WWF’s mission and is something I relate to strongly. I couldn’t be prouder to be a WWF ambassador,” he adds.

Jauncey is also actively supporting the projects of Gold Standard. This organisati­on seeks to address climate change through projects inclined to providing renewable energy, converting solid waste to fuel energy and educating more communitie­s about the on-going environmen­tal crisis.

As one of the most influentia­l voices today, Jauncey takes pride in using his social media platforms to educate millions of his followers and encourage them to engage in conversati­ons about the world’s long-standing problems.

“Social media is what we make of it. Cyberbully­ing and bad behaviour exist, but there are also people who use these platforms to make their voices heard, to organise and to channel their energy to worthy causes. I contribute by educating people about the importance of our natural world and motivating them toward positive action. I’m just one person, but through social media, one person can influence many, who in turn can do the same,” he explains.

In the coming days, Jauncey and Panerai promise a fruitful relationsh­ip that will help the modern world foster everything that is left of nature.

 ??  ?? Panerai reveals its new global ambassador: Jeremy Jauncey, travel and environmen­tal changemake­r and Tatler Asia contributi­ng travel editor
Panerai reveals its new global ambassador: Jeremy Jauncey, travel and environmen­tal changemake­r and Tatler Asia contributi­ng travel editor

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