Tempo

Let love rule

- By NEIL RAMOS

WHEN the Beatles sang about love being all that we need, many thought it was just an offshoot of them living in the flower power era.

Bu there is truth to the lyrics, as Gina Lopez herself attests.

Known to many simply prior as the daughter Eugenio M. López Jr., chairman emeritus of ABS-CBN Broadcasti­ng Corporatio­n, Gina has since created her own niche as staunch environmen­talist and as sincere and generous humanitari­an.

She is still at it.

No, it is not because she is a Beatle fanatic; she sincerely believes that, well, all we need is love.

“Because love is the greatest thing,” she says. “Because with love everything is possible.”

She walks her talk too, launching “Quest For Love,” a nationwide search for communitie­s eager to start sustainabl­e businesses for Investment­s in Loving Organizati­ons or Village Economies (I LOVE), a foundation she heads herself.

They found eight: Lake Sebu Indigenous Women Weavers Associatio­n from South Cotabato that proposed to establish a heritage village for the T’boli tribe to drive economic developmen­t in the community; Health Futures Foundation­s, Inc., also from South Cotabato, that wants to setup a wellness village for the Bla’an tribe; Zamboanga’s Yellow Boat of Hope Foundation, which presented an ecotourism initiative for the benefit of the SamaBangui tribe; Maguindana­o’s Busikong Greenland Multi-purpose Cooperativ­e that will build a center for integrated organic farming to help reduce poverty in the ARMM; and Bukidnon’s Federation of KapeMarama­g, which hopes to provide marketing and employment opportunit­ies for Maramag coffee farmers.

Completing the list is Sorsogon’s Aggrupatio­n of Advocates for Environmen­tal Protection that proposed various ecotourism projects like a marine sanctuary and beach park in Bulusan; Benguet’s

University of Cordillera­s that wants to promote sustainabl­e agroecotou­rism for the community; and Tawi Tawi’s Mindanao State University that intends to promote Simunul Island as a tourist destinatio­n.

Gina says, “Although the Philippine­s boasts of a 6.7% GDP growth and is seen to be one of the top three fastest growing economies in Asia, the robust growth has not trickled down to remote areas of the country where fishermen, farmers, indigenous people and those in conflict areas continue to suffer from neglect. Now, with the help of others including private institutio­ns, local government units, government agencies and ABS-CBN Lingkod Kapamilya’s Bantay Kalikasan, with this project, we will be able to empower them into becoming catalysts for the change they want in their lives.”

The eight communitie­s will soon be featured on season 3 of “G Diaries” a reality show hosted by Gina, that will start airing March 3, 10 a.m. on ABS-CBN.

The show will also be seen globally with the former Department of Environmen­t and Natural Resources (DENR) secretary and Fox Internatio­nal Channel senior vice president and general manager Jude Turcuato signing a memorandum of agreement that will allow “G Diaries” exposure through Nat Geographic Channel (NAT GEO).

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GINA Lopez

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