NBA, Vivo sign part­ner­ship

Tempo - - Sports - By WAYLON GALVEZ

NBA great Alonzo Mourn­ing has no so­cial me­dia ac­count, but he un­der­stands that the plat­form is key con­trib­u­tor in the growth of the game of bas­ket­ball as play­ers are open­ing their lives to their fans around the world through in­ter­net.

Alonzo, who started his NBA ca­reer in 1992 as the sec­ond over­all pick of the Char­lotte Hor­nets in the NBA Rookie Draft, said that he doesn’t en­joy the world of so­cial me­dia be­cause it’s time con­sum­ing.

But he knows so­cial me­dia plays a great role in con­nect­ing to oth­ers whether small or big groups.

“I think so­cial me­dia is ex­tremely im­por­tant,” said the 48-year-old Mourn­ing Thurs­day night at the of­fi­cial launch of the part­ner­ship be­tween the NBA and Vivo at the Sof­i­tel’s Har­bour Tent in Pasay City.

“I’m not a huge so­cial me­dia ad­vo­cate. I don’t do Face­book, Twit­ter, In­sta­gram. I don’t do any of that at all. But I know the im­por­tance of it. It al­lows our play­ers to brand them­selves even more.”

“It helps re­grow the brand of the game of bas­ket­ball when the play­ers are us­ing so­cial me­dia to ex­pose their lives to the bas­ket­ball fans around the world. So I think it’s ex­tremely im­por­tant,” he added.

“I think it’s a great tool for our younger play­ers so that we can con­nect with the bas­ket­ball fans around the world. It’s a great tool for them,” added Mourn­ing at the event at­tended by top Vivo of­fi­cials and their coun­ter­parts from the NBA Philip­pines.

Vivo, a lead­ing smart­phone man­u­fac­turer and of­fi­cial Smart­phone of NBA China, for­mal­ized the multi-year mar­ket­ing part­ner­ship that will make Vivo the Of­fi­cial Smart­phone of NBA in the Philip­pines.

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