Fil-chinese tycoon backs AIM center for tourism
MANILA – The Asian Institute of Management (AIM) recently launched the AIM- Dr. Andrew L. Tan Center for Tourism, which was named after the FilipinoChinese tycoon.
Tan, chairman of Alliance Global Group, expressed hope that tourism will have a positive impact on the national economy, particularly Filipino families.
However, Tan said there is much more than needs to be done. "More infrastructure facilities such as seaports, world-class airports, and better roads need to be built, so tourists will enjoy convenient access throughout the country... The private sector must work in tandem with local government units to identify and harness the potential of local tourist spots," he said.
Tan's AGI has interests in property ( Megaworld Corp.), food and beverage (Emperador Distillers Inc.) and fast- food ( Golden Arches Development Corp., which holds the master franchise for Mcdonald's). It also has a joint venture with Genting Hong Kong for the development of Resorts World Manila.
AIM President Edilberto C. de Jesús said the new research center will promote the competitiveness and sustainable development of Philippine tourism, as part of AIM’S vision of developing leaders for emerging markets.
"The AIM-DR. Andrew L. Tan Center for Tourism will conduct research with academic rigor and real-world relevance. It will also convene stakeholders from the private and public sectors for conferences and forums, as well as design executive education programs for both the public and private sectors," de Jesus said.
AIM-DR. Andrew L. Tan Center for Tourism will address various issues facing the tourism sector, such as the effectivity of MICE (Meetings, Incentives, Conferences and Events), the use of technology to enhance tourism promotions and airline policies. Other long-term concerns include the future of community-based tourism and the impact of climate change on tourism development.
" The environmental impact of resorts, the carbon footprint of tourists, and the availability and continued training of human resources are issues that must also be addressed," Tan said.
AIM Dean Dr. Ricardo A. Lim said the new center represents the institution's confidence in the potential for Philippine tourism.
Lim noted tourism arrivals in the Philippines are expected to grow by 18% in 2012, while jobs in the tourism sector represent 9.5% of employment in the country. He said the research center will play a significant role in developing the tourism industry in the country. (Wires)