58M points redeemed in Globe rewards campaign
Globe Telecom announced that the recent campaign of its flagship rewards program, MyRewards MyGlobe, generated over 1.4 million redemption transactions using a total of 58 million points.
The 3-week campaign allowed Globe prepaid and postpaid subscribers to redeem rewards at 50% off. For the promo, Globe offered its subscribers various rewards such as USBs, gift certificates, and Globe unlimited text and call services at half the required number of points.
The Globe Rewards Catalog has a wide range of rewards catering to its subscribers’ profiles, interests, and lifestyles. Globe subscribers can redeem handsets, miles for travel, movie passes, fuel cards, magazine subscriptions, sports accessories, shopping and dining gift certificates, and Globe call and text services using points earned from top-up, consumption of a Globe postpaid plan, or points shared by fellow Globe subscribers.
The rewards program also launched a new functionality called “gifting” that allows subscribers to send rewards to their friends and loved ones through a simple text, with the items delivered right at the recipient’s doorsteps.
“We are overwhelmed with the high subscriber take- up from the Globe Rewards campaign – with the number of redeemers, transactions, and rewards points used all exceeding our targets,” said Jay Beltran, Head of Customer Lifecycle Management at Globe. “MyRewards MyGlobe is our way of sending our appreciation to our loyal subscribers for their continued patronage by giving them added-value for their money. We wanted our subscribers to enjoy more Globe rewards so we offered 50% discount on required points to redeem their favorite rewards, so it’s like giving the rewards away.”
In the midst of a heated telco war where negative publicity is used as a dynamite to discredit us and our business performance, Globe chose to remain positive and resilient with this amazing rewards program that truly exemplifies our commitment to customer delight,” added Ernest Cu, Globe President and CEO. “As we continue to be aggressive with our acquisition efforts, our loyalty program, MyRewards MyGlobe, will play an equally-significant role in growing our business by keeping our existing subscriber base and providing them with innovative and world-class rewards.”
To complete the spirit of giving and rewarding, Globe donated P1 Million to UNICEF Philippines, a corporate social responsibility (CSR) partner of the company for its Maternal and Newborn Health program that will gather and consolidate realtime data on mother and child health indicators and help the local government make informed and wellplanned decisions on health issues, particularly in geographically isolated and disadvantaged areas.