The Freeman

Cebu Home and Builders Centre launches new advertisin­g campaign

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After creating a name for itself in the building material industry for more than a decade now, Cebu Home and Builders Centre introduces a new advertisin­g campaign to strengthen its brand promise “Your Family...Your Store”.

The new advertisin­g campaign illustrate­s the company’s long-term commitment of projecting an image of a family-friendly store. It conveys the company’s message to its valued customer that you are not just a visitor but is actually part of its business.

Cebu Home and Builders Centre as a family-friendly store wanted to create a deeper bond and an emotional connection to its customers by giving them the feeling of comfort and satisfacti­on while shopping. It is strongly committed to provide the best customer service by attending to customers’ needs and serving them even better.

As they say “Home is where your heart is”, Cebu Home and Builders Centre wanted to give its customers the same feeling while they are shopping at the store.

The company is rolling out a series of print ads to support its brand promise “Your Family..Your Store”. Each print ad will represent the different sections of the store, giving audiences the idea that Cebu Home and Builders Centre is actually a multiprodu­ct and a family- friendly store. This newest advertisin­g campaign can be seen in the company’s various advertisin­g spaces.

Cebu Home and Builders Centre promises to continuous­ly improve its service in order to meet the growing demand of its market and constantly live up to its commitment in bringing the highest quality products at the most reasonable price.

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