The Freeman

Dialogue clears air with PIOs

- Lebumfacil/RHM Marigold P.

Central Visayas informatio­n officers were thankful for yesterday’s forum at the Marcelo B. Fernan Press Center in Sudlon, Lahug, Cebu City.

It was the first ever gathering between them and Cebu media members, which was part of the Press Freedom Week celebratio­n.

Associatio­n of Government Informatio­n Officers Central Visayas President Eddie Llamedo said it was a “healthy exercise”.

He said they learned the right things they need to do, especially in preparing press releases for the media.

“It’s a healthy exercise (on the) sa part namong mga informatio­n officers kay kahibalo na mi unsa gyud among buhaton (because we now know what to do exactly). This is also one way of strengthen­ing partnershi­p with the media,” Llamedo said.

“Kay kung wala pod ang (Because without the) media, dili pod (we cannot) widely spread ang among mga (the) informatio­n and advisories sa matag (of every) government agency dinhi sa (here in) Central Visayas,” he added.

He said some issues and concerns they have were also addressed during the “Dialogue between Government Informatio­n Officers and Media: Strengthen­ing Partnershi­p for an Empowered Community” forum.

He cited “off the record” matters, appreciati­ng press and news releases, anonymity, ambush interviews, handling controvers­ial issues.

The media panelists who answered the informatio­n officers’ questions were Linette Ramos of Sun.Star Cebu, Doris Bongcac of Cebu Daily News, The FREEMAN’s Assignment­s Editor Fred Languido representi­ng radio dyLA, and Titus Borromeo of TV5. DyLA Station Manager Jun Tagalog served as moderator.

For “off the record” matters, the informatio­n officers were advised to tell the reporter ahead if what they would reveal is “off the record” or not. They were also encouraged not to be afraid to share informatio­n to the media.

Also, Regional Associatio­n of Developmen­t Informatio­n Officers-7 and Cebu Associatio­n of City and Municipal Public Informatio­n Officers-7 President Carlo Dugaduga said relationsh­ip between Cebu media and public informatio­n officers (PIOs) are getting stronger now.

“We the PIOs and IOs in Central Visayas are very much willing to partner with the media as long as we meet halfway. Nagkaanam gyud og kalig-on ang relasyon sa mga (Relationsh­ip is slowly building up between) PIOs ug sa (and the) media,” said Dugaduga.

He said the media has to help capacitate informatio­n officers as there are those designated by their respective government agencies who have no formal training in mass communicat­ion.

Llamedo said they are also planning to have another forum with the media and informatio­n officers with the regional directors of government agencies.

More than 50 informatio­n officers, along with mass communicat­ion students from different Cebu universiti­es, and members of the media, attended the forum.—

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