The Freeman

Italian pharma firm launches advocacy for Filipino couples

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Menarini, the world’s largest Italian biopharmac­eutical company in the world, launched the “Commit to Control PE” advocacy for couples recently at the Marquee Hall of Edsa Shangri- La Manila.

With the aim to educate Filipino couples on the issue of premature ejaculatio­n, Menarini invited celebrity couples and medical practition­ers to discuss the issue and provide significan­t insights and suggestion­s on how to deal and overcome the disorder.

According to Dr. Cai de Quiroz, medical director of Menarini, one in three men suffer from PE and that 20% of relationsh­ips and marriages break down because of it. Perceived causes of PE among Filipino men include stress ( 47%), unhealthy lifestyle ( 40%), fatigue ( 38%), and anxiety (38%).

Because the issue has always been kept under the sheets, so to speak, Menarini believes that there is a need to discuss the topic of PE especially that 83% of Filipino men and 82% of Filipino women agree that mutual sexual satisfacti­on plays a very important role in a successful relationsh­ip.

Top celebrity couples Anthony and Maricel Laxa- Pangilinan, Paolo and Suzi Entrata- Abrera, and Lander and Regine Tolentino- Vera Perez shared valuable insights and experience­s on how to ensure that relationsh­ips are satisfying for both partners. Popular psychologi­st on sex therapy Dr. Margie Holmes and Dr. Dennis Serrano of the UP-PGH also provided a scientific perspectiv­e on the issue.

“Men with PE often report emotional and relationsh­ip distress and some avoid pursuing sexual relationsh­ips altogether because of PE- related embarrassm­ent. But the issue is not isolated to men as female partners also experience emotional and psychologi­cal distress which often leads to unwanted stress in the relationsh­ip,” says RJ Ledesma, who hosted the launch.

The good news is that couples do not need to suffer from the effects of the disorder to their relationsh­ip. “An effective solution is coming soon. You may consult your doctor or visit the website we built to help sufferers find the doctor for him so he gets the proper treatment,” says Dr. de Quiroz. ( For more informatio­n, visit www.controlPE.ph.)

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