Sun Life signs up top designer as new brand ambassador
Sun Life of Canada (Philippines) Inc. has a new ally in promoting financial literacy: world renowned industrial designer Kenneth Cobonpue. Sun Life’s partnership with Cobonpue was launched recently at the Marco Polo Plaza in Cebu and was attended by Sun Life’s top executives and Financial Advisors.
This is the first time that Cobonpue is endorsing a financial brand. “Sun Life has been in the Philippines for a long time and is known for its quality products and services. The way Sun Life nurtures its business is very much aligned with how I take care of my own brand – by valuing quality, integrity, and legacy,” he said. “My pieces carry all these values. I don't design just for the present. I look at them as treasures that can be passed on from one generation to the next – just like Sun Life’s products.”
He shared that even the members of his team believe in the company.
Cobonpue, known globally for his unique designs created with locallysourced materials, will be Sun Life’s brand ambassador in Cebu, where the designer is based. He is already looking forward to contributing to Sun Life’s efforts to promote financial literacy, especially since it's something he also advocates for among his 400 employees. “I am aware of the challenges that most of my employees face when it comes to handling money. In my own way, I try to teach them how to manage their finances, so they can save for the future,” he shared.
With Cobonpue on board, Sun Life Chief Marketing Officer Mylene Lopa is confident that the company will be able to boost its advocacy in Cebu. “Kenneth epitomizes what we stand for because he understands how being financially savvy can lead you to a brighter life,” she said. “We are positive that this partnership will bring about great results.”