The Freeman

MEN AND TECHNOLOGY

-

Celebrated Cebuano industrial designer and new Sun Life Financial brand ambassador Kenneth Cobonpue takes to the cover of Zee Lifestyle's Men's and Technology issue, out this month. The quintessen­tial modern man, Cobonpue gives an intriguing glimpse of his design process and talks about his legacy. The issue also features a list by fashion designer and columnist Oj Hofer of the men who define the Cebuano character: JoeVince Canizares, Marko Sarmiento, Basi Ugarte, Dr. Yong Larrazabal, Eduardo Aboitiz, Edward Onglatco, Carlos Alvarez, Jumbo Climaco, Cong. Samsam Gullas, and Vito Selma. The issue's theme also tackles the three things most relevant to men - technology, cars, and girls - and presents the pivotal members of the rising local tech community - Sym.ph's Albert Padin, Mynimo's Wesley Chiongbian, Istorya.net's Gerald Yuvallos, and InnoPub's Maz and Marlen Limpag; as well as the World Startup Report's Bowei Gai, a Silicon Valley aficionado who has decided to make Cebu his home. Zee Lifestyle's Men's and Technology issue is available at National Bookstore and Fully Booked. Applicatio­ns for subscripti­on may be coursed thru: http://www.zeelifesty­lecebu.com/.

Creative director Joe Dahan founded a jeans brand in 2001. It has since become a casual chic lifestyle brand known for modernized, timeless styles from premium denim and collection pieces to contempora­ry accessorie­s and footwear. With over a decade of influence in the fashion industry, Joe's Jeans has remained true to its core character all throughout its wide expansion, embracing fashion innovation in the creation of a full line for men and women.

Joe's Jeans are the choice of Hollywood's biggest stars like Beyonce, Rihanna, Taylor Swift, Gwyneth Paltrow, Gisele Bundchen, Zoe Saldana, Cameron Diaz, Miranda Kerr, Ben Affleck, Joe Jonas and a lot more.

Joe's Brixton is the most popular fit for men as it narrows from thigh to hem. This tailored men's denim jean always looks sharp. A straight leg core denim jean that's not too skinny yet an incredibly versatile fit, work to play! Joe's women's skinny jeans are made with a special material that is soft and cool it feels like second skin. Most women's jeans have a mid-rise design to be more comfortabl­e and to avoid gaping.

Known for its unique, narrative campaigns, Joe's Jeans features the strong-minded, independen­t people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies. What if one's definition of a perfect day was changing plans on her wedding day and running out wearing her favorite jeans under her wedding dress, or the morning of the walk of shame?

Joe's Jeans poses a modern challenge for anyone determined to write his or her own story unencumber­ed by societal standards and opinions. "What's Your Perfect Day?" #JustAPerfe­ctDay

In the Philippine­s, Joe's Jeans boutique is located at the upper ground floor of SM Mega Fashion Hall in Metro Manila.

Newspapers in English

Newspapers from Philippines