The Freeman

“Be Inspired”

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It’s back with brighter colors. The newest colorful series was launched on March 31 – RIO 2 series from MyPhone.

The event, dubbed “MyPhone RIO 2: Be Inspired Launch,” featured two of the units under the second wave of the RIO series: the RIO 2 and RIO 2 Lite. The launch was held few days before the anniversar­y of the unveiling of the first RIO series at Teatrino, Promenade, Greenhills.

“These units will definitely continue what MyPhone started almost a year ago, when it launched the first RIO unit, to turn the country into a #RIONation,” said MyPhone Vice-President for Marketing and Business Developmen­t Richard De Quina.

MyPhone also officially introduced its newest logo with their new tag line “Be Inspired.” The hashtag #?BeINSPIRED? also trended #3 nationwide on Twitter during the event. Just like forming a #RIONation, MyPhone aims to go back to where it started, inspiring Filipinos through the product it delivers.

The launch was attended by media friends from print, radio, television, and online. Kapamilya and Kapuso stars were also spotted during the launch. Among them were Kapuso stars Miguel Tanfelix, Bianca Umali, and Karyn Johnston; Kapamilya Stars Teejay Marquez, Kyra Custodio, MyPhone ambassador­s Upgrade and Kris Angelica, and the brand’s lovely endorser Ms. Devon Seron.

More updates on MyPhone’s upcoming phone models and events are found at the official Facebook page www.fb.com/myphone and www.fb.com/myphoneeve­nts; and on Twiter: @MyPhoneOff­icial and @MyPhoneEve­nts; and on Instagram: @MyPhonePH and @MyPhoneEve­nts.

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