AppleOne: Transforming Cebu's urban living experience
Real estate developments are continuously mushrooming in Metro Cebu, a clear indication that industry leaders are optimistic about Cebu's property market.
Because of the inherent competition that comes with the increasing developments, selling real estate products have also become more challenging.
AppleOne Properties Inc, a Cebu-based developer, believes that venturing into a unique concept for a project can make it more saleable and attractive to buyers.
Yvet Andalis, AppleOne's executive vice president, explained that this is exactly what the company has done for its AppleOne Banawa Heights project, which is inspired by the San Francisco Bay Area's Pacific Heights.
"We have specifically used the world renowned landmark San Francisco Bay Area that would capture the market," Andalis said.
The company executive added that the residential project, which started construction last year and will be completed in 10 years, will feature three different residential concepts - the Mansionettes, the Villas and the Towers. The 2.8-hectare residential development located in Banawa, Cebu City is aimed at transforming the urban living experience in Cebu City.
"We merged the concept of old school a gated subdivision - and condominiums in one residential area," she shared.
The project was started after the success of its mixed-use development, the AppleOne Tower in Cebu Business Park.
DEMAND
Andalis pointed out that demand in the residential market is considerably high, saying the demand mainly comes from starting families, retirees, investors and Filipinos who are living abroad but are seeking for properties here. In fact, according to Andalis, the company has had several road shows overseas to promote Cebu's property market to Filipino professionals working in other countries.
The official also shared that the company has sold about 80 percent of the units in Banawa Heights, demonstrating the fast takeup of the company's second project. Andalis attributes the quick pre-selling of the units to the trust that buyers have placed on the company. They have always been known to turn-over units on time and to deliver what has been promised to buyers.
The developers of AppleOne Properties have been in the real estate development business for about 20 years now, counting the early projects done by its several subsidiary companies. The company owns Brickwall Construction and Development Corp, Golden Bee International and Sunsky Development Corp.