The Freeman

Cebu hotel completes facility expansion, braces for MICE

- - Ehda M. Dagooc

Cebuano-owned Sarrosa Internatio­nal Hotel and Residentia­l Suites recently completed its function room and ballroom expansion in preparatio­n for the promising MICE (Meetings, Incentives, Conference and Exhibits) market.

Developed and managed by Duracon Constructi­on Corporatio­n, the hotel has expanded its ballroom capacity to 500 people, while 11 event rooms were also upgraded to accommodat­e mini-MICE events, said hotel's general manager Jun a. Perocillo III.

Moreover, the hotel firm will open a second business hotel project adjacent to the location of Sarrosa in Kasambagan, this city. The project will further boost the company’s hotel business.

Although, the 17-yearold hotel, had been able to corner majority of the government accounts, Mendoza said it will also make its strong penetratio­n in the profitable corporate MICE market.

Sarrosa recently appointed Janice Magsumbol as director for sales to focus on hitting the big corporate MICE market.

He said, aside from its expanded capacity of ballroom accommodat­ion, the hotel plans to invest more on providing more function rooms.

The upcoming opening of the company's new 200-room sister hotel will address Sarrosa's anticipate­d problem on accommodat­ing increasing number of MICE bookings.

Mendoza said the Sarrosa Internatio­nal Hotel is joining the entire hospitalit­y industry in Cebu in preparing for the influx of MICE related bookings in the near term, saying MICE upswing movement is even evident right now.

Aside from the lucrative MICE market, Mendoza said the company is also intensifyi­ng its market hold on individual bookings, through its strong connection with online booking agents like Agoda, among others.

The hotel noted the strong recovery of the Japanese market, although Korean nationals are still the number one in the hotel's guests' list.

Currently, the 250room hotel is also strong in attracting the long-staying guest market, with its available 50 residentia­l suits. These are customers who stay for at least six months in the residentia­l unit.

While the hotel invested in expanding event accommodat­ions, it also simultaneo­usly upgraded its food and beverage service offer, through its anchor restaurant called "City Dine Restaurant" capitalizi­ng also on the active dine-out market in Cebu.

Moreover, in order to build-up further name in the market, Mendoza announced its local promotion package for early-bird bookers, reducing overnight room rate from P3,750 to P2,288 with breakfast for two, until December of this year.

 ?? EHDA M. DAGOOC ?? Sarrosa Internatio­nal Hotel and Residentia­l Suites general manager Jun a. Perocillo III (right) said the company will open a second business hotel to accommodat­e MICE related bookings. (Also in photo is director for sales Janice Magsumbol).
EHDA M. DAGOOC Sarrosa Internatio­nal Hotel and Residentia­l Suites general manager Jun a. Perocillo III (right) said the company will open a second business hotel to accommodat­e MICE related bookings. (Also in photo is director for sales Janice Magsumbol).

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