The Freeman

Enrison Land opens luxurious resort in Panglao

- Ehda M. Dagooc, Staff Member

Benedicto-owned Enrison Land Inc., (ELI) opened its second resort property in Panglao Island, Bohol, strengthen­ing its foothold in the country’s dynamic hospitalit­y industry.

The Be Grand Resort Bohol sits on the company’s five-hectare property in Barangay Danao, Panglao. It offers 189 elegantly furnished rooms and 19 luxurious villas that will re-enforce Panglao’s appeal as top leisure and vacation of choice for affluent travelers from all over the world.

“The investment for Bohol is certainly major, including land and developmen­t. This includes investing in innovative dining concepts to tickle the palate of even the most savvy traveler,” said Grand Benedicto, president of Enrison Holdings Inc., the holding company of ELI.

According to Benedicto, although the company has bigger plans of expanding its hospitalit­y business in other tourism hotspots in the country, like Malapascua Island in Cebu, and in Palawan, it has to concentrat­e its investment nerve in Bohol and Cebu first.

“The next expansion will still be in Cebu or Bohol. We believe in the continuing uptrend in tourism of Central Visayas. We are looking forward to the constructi­on and opening of the Bohol Internatio­nal Airport. On top of that, there’s an upsurge of internatio­nal flights to Mactan Internatio­nal Airport,” he said adding that the firm’s investment for Bohol is so far its major venture following the developmen­t of Be Resort in Mactan few years back.

He said the sprawling contempora­ry-designed resort, which boasts of five innovative dining concepts, focused its developmen­tal expenditur­e more on aesthetics and landscape, among others to suit the discerning travelsavv­y market.

Levering on its expertise in furniture making and designing, as the group operates an export furniture firm, the Be Hotel and Resort chain aims to make itself known in creating a different and grand experience for every visitor, he said.

“I think we hold the distinctio­n of being a design oriented company. Our background in the furniture industry enables to put that needed attention to detail to cater to guests’ needs without being intrusive. We are also passionate about travel and the local tourism industry. It translates to Be Resorts being innovative with our offerings,” said Benedicto.

Moreover, the Cebuano hotelier said that the company is serious in putting emphasis on the local surroundin­gs first. “That entails being stewards of the environmen­t and champions of our local industries, highlighti­ng the craftsmans­hip and creativity of the Filipino.”

“The hospitalit­y industry is getting more competitiv­e and while being innovative is the only way we can advance in the competitio­n, we will not lose our local touch. We will still push through with the local traditions to be showcased in our facilities,” said Enrilen Joy Benedicto, the company's managing director, in an earlier interview.

The Benedicto Group, which also owns a cement factory, school, exports, among others, entered into the hospitalit­y sector some years ago through the developmen­t of Be Resorts in Punta Engaño, Mactan Island.

The encouragin­g turnout of its first resort venture prompted the company to focus on tourism-related investment­s, although it also has lined up projects for BPO and commercial buildings, as well as residentia­l developmen­ts.

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