The Freeman

How to Stand Out in the Social Media Universe

- By Je Ycong, Christine Quigao, Lorgie Villarin, Find your focus. Subscribe to platform blogs. Read relevant blogs daily. Set topic and keyword alerts.

Social media is the virtual hangout place among millennial­s. It takes less than an hour to create a social media presence by signing up to various social media platforms and start making content. But as much as the social media universe is easy to enter, it is hard to leave a remarkable trace there.

And so developing a strong social media presence – that is, becoming a social media influencer – takes more than just having hundreds of likers and followers.

It is about gaining a reputable status among the audience. According to the website www. socialmedi­aexaminer, anyone wanting to become a social media influencer has certain things to consider and do:

Mastering a specific topic within your expertise is the first step to consider. Focus on a particular social media industry like advertisin­g, or particular platform like Facebook or Twitter. Casting the net too wide makes it difficult to develop a deeper level of knowledge necessary to be considered.

Social media is unique as it dishes out variety of trends over time. Stay on top of the latest platform updates, modificati­on of settings and added features, as these can drasticall­y change a social channel and the way it’s

CNU B.A Communicat­ion Interns navigated. Use these as advantages to create better content and to invite more audiences.

Read other informatio­n outlets to gain valuable insights into your niche or expertise. Study the news, expert opinions and case studies published or shared by people you trust. By subscribin­g to a variety of relevant industry blogs, you will benefit from the different viewpoints and helpful advice.

Reading press releases, news alerts and relevant posts are keys to staying informed. Know what’s happening to keep your audience updated as well. Since it is impossible to keep track of all of the informatio­n from platform blogs and other outlets, invest time in creating alerts directly related to

 ??  ??

Newspapers in English

Newspapers from Philippines