The Freeman

TF fotog lauded over viral photo

- Ermida Q. Moradas Correspond­ent

The Cebu Provincial Police Office (CPPO) has commended The FREEMAN photojourn­alist Kristine Joyce Campaña for her contributi­on to the agency’s social responsibi­lity initiative­s.

CPPO Director Eric Noble said Campaña’s photos of garbage scattered along the beach in Barangay Pook, Santa Fe town in Bantayan Island during the Holy Week prompted his office to help clean the shore.

“I would like to publicly commend that act, iyong pagkuha ng pictures doon sa trash. Nagising kami. Ang mga pulis nagising din. Dahil dun, namick-up sila ng basura… that act of her, parang nasindihan ang mga pulis na sila’y makakalika­san. Maganda, naremind kami,” Noble said.

He added, “Maganda ang naidudulot ng social media. Sana, may susunod pa na magagandan­g bagay na magiging dahilan na magigising ang mga kababayan natin."

The area that featured in Campaña’s photos was where the controvers­ial music festival was held during the Holy Week. The Catholic Church has protested the event, but hundreds still attended the festival.

On the day Campaña’s photo was posted on The FREEMAN’s Facebook page on Good Friday, tourists have camped out by the beach, many of their liquor and water bottles scattered not far away.

Noble said he immediatel­y called his men and the local government unit to take action after he saw the photo. The cleanlines­s drive continued until Easter Sunday. “Iyung mga pulis natin naglinis bago umalis,” he said. Noble said his hope is for people to take initiative. “Sana kasi, dito sa Pilipinas, magiging normal na ang hindi normal,” he said.

As of yesterday, Campaña’s first photo of the garbage reached 252,179 Facebook users; generated 1,300 reactions, and shared 862 times. Campaña said she did not expect her images to have such impact, much more commendati­on.

“Surprised. I did not expect it because I was just doing my job, but I am thankful because they were able to notice the real message of the photos,” she said.

The commendati­on from the PNP came on the heels of negative feedback on the same photo with several Facebook users questionin­g why Campaña did not simply clean the garbage herself.

But Campaña said, “Everyone has something to say about something. I let their judgments be because not everyone understand­s the job of a photojourn­alist.”

She also reiterated that the photo was not manufactur­ed or staged, contrary to the allegation of other netizens.

“I will just continue to do my job. I hope this serves as a wake-up call. As photojourn­alists, we capture what is real. We do not stage anything,” she said.

 ?? JAY ROMMEL LABRA ?? A family rides on a motorcycle past military trucks in Barangay Napo, Inabanga town in Bohol where government troops clashed with members of the Abu Sayyaf last week. Authoritie­s have heightened security in the island with the ongoing ministers meeting of the Associatio­n of Southeast Asian Nations (ASEAN) in Panglao Island.
JAY ROMMEL LABRA A family rides on a motorcycle past military trucks in Barangay Napo, Inabanga town in Bohol where government troops clashed with members of the Abu Sayyaf last week. Authoritie­s have heightened security in the island with the ongoing ministers meeting of the Associatio­n of Southeast Asian Nations (ASEAN) in Panglao Island.
 ?? ERMIDA MORADAS ?? The FREEMAN photojourn­alist Kristine Joyce W. Campaña receives a certificat­e of commendati­on from Cebu Provincial Police Office Director Eric Noble.
ERMIDA MORADAS The FREEMAN photojourn­alist Kristine Joyce W. Campaña receives a certificat­e of commendati­on from Cebu Provincial Police Office Director Eric Noble.

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