Passion made possible
On September 15 to 17, the Singapore Tourism Board introduced to the Philippines its latest destination brand, “Passion Made Possible,” in a well-attended event at the SM Megamall Fashion Hall. The Singapore Travel Showcase gave Filipinos a glimpse of the diverse cuisine, worldclass attractions, shopping destinations and wide range of experiences that await visitors in Singapore.
The “Passion Made Possible” brand captures the spirit of Singapore, the qualities that represent the Lion City. It reflects an authenticity and character that allows Singapore to build stronger connections with global travellers and businesses. It positions the city state as a place that enables its visitors to ignite, discover and pursue their passions.
The brand was first launched in Singapore in August this year, then rolled out to more than 16 markets worldwide, including China, India, Indonesia, Australia, United Kingdom, and the United States, through a series of consumer launches, trade events, and industry partnerships.
“‘Passion Made Possible’ is not just a tourism brand,” noted Edward Koh, Singapore Tourism Board Executive Director for Southeast Asia, in his welcome remarks during the event in Manila. “It is a reflection of who we are. We believe Singapore is a place where new possibilities can be discovered and fiery passions can be pursued.”
For her part, Singapore Ambassador to the Philippines H.E. Kok Li Peng, who graced the event, talked about the growing bond between the Philippines and Singapore, as seen in the growth of bilateral ties, tourist arrivals and trade investments between the two countries. She also pointed out that the Philippines and Singapore were each other’s seventh biggest source visitor market in 2016.
Also in attendance were travel vlogger and celebrity, Mikael Daez, and Filipino entrepreneurs Nicco Santos and Andre Chanco. They shared how Singapore inspired them and played a role in the discovery and pursuit of their passions.
Nicco shared how he discovered his love for culinary through Singapore cuisine, which continues to inspire the flavors of his own three restaurants: Hey Handsome, Your Local, and Any Any. Andre talked about how his humble beginnings as a barista at one of Singapore’s premiere specialty coffee shops led him to start his own coffee journey that paved the way for Yardstick, a b2b enterprise and café. Mikael talked about his passion for food and adventure, and his favorite spots in Singapore.
The Singapore Travel Showcase was made an even more engaging experience for attendees, with specially-designed “Passion Zones” that presented unique attractions. Food lovers enjoyed a free taste of some of the Lion City’s signature dishes like Chicken Rice and Kaya Toast at the “Foodies Zone,” a sampler of Singapore’s famed hawker centers. Those with a passion for fashion and shopping got to learn more about Singapore’s local brands such as Benjamin Barker, Naiise and Irvins at the “Collectors Zone.” Kids were also treated to fun games and activities at the “Explorers Zone,” which featured
a miniature version of the famed Supertrees from Gardens by the Bay, and the Singapore Botanic Gardens, a UNESCO World Heritage site.
“We are very excited to be holding our very own Singapore Travel Showcase for the first time here in the Philippines,” said Singapore Tourism Board Area Director for the Philippines Lael Loh. “Through this three-day event, we hope fans and friends will be able to discover what Singapore has to offer. Whether you’re a Foodie, an Explorer or a Collector, we invite you to live up your passions in Singapore.”
To find out more about Singapore, one may visit www.visitsingapore.com.