The Freeman

MSMEs and the role of tech in economics

- Ehda M. Dagooc

Taiwanese technology brand Acer is reinforcin­g its stance to help small businesses in Cebu to exploit the benefits of technology to their respective businesses.

Acer gathered Micro Small and Medium Entreprene­urs (MSMEs) yesterday at the Cebu City Marriott Hotel in an event dubbed Acer Techonomy Forum 2017, in an attempt to further educate the small and medium businesses on how technology can push growth and profitabil­ity in their businesses.

The event, which was in partnershi­p with Microsoft Philippine­s, is the first forum of its kind in the country that tackles the role of technology in economics.

"We believe, the best way we can support the growth and expansion of this sector and other industries is to introduce to them the benefits of technology transforma­tion," said Carren Garcia, Acer Philippine­s senior commercial sales manager.

Garcia said the TECHoconom­y Forum aims to support Cebu's thriving economy by offering a valueadded thought leadership platform. The forum also served as venue for local businesses and stakeholde­rs to exchange knowledge and ideas on the benefits of digital transforma­tion.

"Cebu has sustained its economic growth nit just because of tourism, but also due to its immense capacity to incubate businesses driven by a creative and dynamic talent pool," added Garcia.

Acer Philippine­s underscore­d its commitment to help Cebu business decision makers and small entreprene­urs, through Techonomy in overcoming e challenged of innovation and technology adoption.

According to Gibson Lin, Acer's Global chief trainer for Cloud Technology, the best businesses are now the ones which actively utilize innovation­s like cloud and Internet of Things to gain customer insights and streamline operations, among others.

"Our thrust is to enable businesses to unlock new possibilit­ies through the infusion of software and services. And through Techonomy Forum, we are expecting to usher the digital transforma­tion of Cebu's local businesses," Lin added.

Founded in 1976, Acer is one of the world's top ICT companies and has presence in over 160 countries.

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