SM opens shoe store in Danao

We all know that SM started out with shoes. And although the company has grown phenomenally since Mr. Henry Sy, Sr. opened his first store in 1958, it continues to expand its footwear legacy as part of its aim to serve more customers in more communities around the Philippines.

Today, SM affiliate Simply Shoes will open its branch at Citymall Danao City. Envisioned to be the family shoe store in local communities, Simply Shoes carries SM in-house brands like the iconic Parisian line, as well as Milanos, Salvatore Mann, Sugar Kids, and Tough Kids. Global brands like Chicco and Vans are also available, as are popular local brands like Islander, World Balance and Hawk.

Simply Shoes opened its first branch at Waltermart Tanauan, Batangas last September 2014. Since then, it has grown to 27 branches across the country: from as far north as Savemore La Trinidad in Benguet to as far south as Citymall Tagum in Davao del Norte. It aims to have 100 stores by 2018.

True to its core as a family store, Simply Shoes officially launches its new brand ambassadors, actress Cristine Reyes-Khatibi, husband mixed martial artist turned actor Ali Khatibi and adorable daughter Amarah.

The young family loves doing things together. Despite their work — Christine’s television commitments and Ali’s competitions — they make it a point to take time to go out together, taking family trips together, and celebrating milestones together. One of the things they also enjoy is shopping together at Simply Shoes.

“Simply Shoes is the perfect brand for families,” says Christine. “It’s the one stop shop for all family members.” The young family, likes “the styles of the shoes, the assortment, and the fact that they are so comfortable to wear.” More than that, “it gives us value for money for the whole family.”

Cristine also shared how she loves the Ladies Shoes section because “it has a lot of different shoe styles that you can chose from. We also like the specials section that offers value for money shoes."