Café targets millennial market

Entrepreneurial power couple Wilson and Melanie Ng has something brewing for the millennials at the 11 Vista Café.

11 Vista Café marketing manager Lucille Pepito said the café is positioned to draw in the younger crowd of diners. The café is located at the rooftop of FPN Epic Centre along A.S. Fortuna Street in Mandaue City and is now fast becoming as one of the preferred hang-out places in Cebu for the young breed diners.

Menu prices are also pegged at affordable prices to suit the budget of students and young professionals.

The Ngs are capitalizing on the picturesque view of the location, which is a good come on for the young market, who mind more on the aesthetics and ambiance of a place, as part of their considerations on choosing where to hang out.

The millennial cafe also provides "instagrammable" perfect photo backdrop corners, and other features that meet the unique taste of the younger crowd.

Because millennials are the type who demand new offerings, Pepito said they’ve brought the love padlocks concept of Seoul, Korea to the café. For every order of any Lover’s Shake drinks, a customer is given a free love padlock, which they could lock onto the cafés fences. The Cafe's love padlocks have become an “instagrammable” corner.

High-speed Wi-Fi connection is also in place, so millennials could immediately post their photos.

“We understand that consumer these days, particularly the millennials, use social media a lot and also uses photo-sharing social network not only to document memories, and the food they eat but they are also using it to decide where to eat too,” she explained.

The café is constantly changing its offerings and attractive promotions to cope with the fast changing preferences of the younger market.