The Freeman

Cebuano firms recognized at Family Business awards

- Carlo S. Lorenciana, Staff Member

Pages Holdings and Laguna Group, two of Cebu's most successful family businesses, were recently recognized at the Philippine Family Business-Awards.

The award-giving body is a joint undertakin­g of the Ateneo de Manila University, through its Family Business Developmen­t Center and Union Bank of the Philippine­s.

The two companies, both based in Cebu, own some of the top food brands in the Philippine­s today.

The Laguna Group is founded by Lita Urbina, which started as a small carenderia in Ce bu City in 1979. The company has since grown to establishi­ng various restaurant brands, with Café Laguna as its flagship.

Meanwhile, Pages Holdings was founded by its chief executive officer Bunny Pages. The company started with Thirsty Fresh Fruit Juices and Shakes and Mooon Café. Now, the company has grown into 11 brands and counting.

"My family and I feel so honored and privileged to have been chosen recently as one of the ten recipients of the firstever Philippine Family Business Award by the Ateneo Family Business Developmen­t Center," the CEO told The FREEMAN yesterday.

"This recognitio­n has inspired and motivated everyone in the family to do an even better job as custodians of the businesses entrusted to us by God. We promise to keep on inspiring others to pursue their dream of entreprene­urship and a better life for all Filipinos," Bunny said.

Laguna's chef Raki Urbina said his family never expected "our simple aspiration of a family con is recognized, how small we may be among the giants."

Ten family companies were recognized by Ateneo last April 14 at Escaler Hall of the university.

In a statement, Ateneo said decisions and succession planning ina multi generation­al institutio­n can result in chaos and even business closure.

But if done right, family business is fulfilling and makes a positive influence on the community it serves, it said.

The awards celebrated the valuable contributi­ons of family businesses in the country.

Dr. Maria Luz Vilches, vice president for the Loyola Schools, lauded the awardees for their achievemen­ts.

"We honor today 10 families whose businesses have flourished. Excellence here is not just a label or a word. It is shown in effective governance, commitment to quality and strong family relations. I’d like to congratula­te the 10 family awardees and may your tribe increase in the industry,” she said.

Jose Emmanuel Hilado, chief financial officer of Unionbank, was also quoted as expressing his gratitude and hope for family businesses: “We believe that family business — grown from the grassroots and humble beginnings — is the perfect example of life elevated and dreams fulfilled,” he said.

 ?? CONTRIBUTE­D PHOTO ?? Pages Holdings CEO Bunny Pages said the “recognitio­n has inspired and motivated everyone in the family to do an even better job as custodians of the businesses entrusted to us by God.”
CONTRIBUTE­D PHOTO Pages Holdings CEO Bunny Pages said the “recognitio­n has inspired and motivated everyone in the family to do an even better job as custodians of the businesses entrusted to us by God.”

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