Developer kicks off metro living projects
SterlingLand Residences and Development Inc., has kicked off its metro living subdivision series with the launching of Santa Monica Estate in barangay Labangon, Cebu City.
Led by its president and chief executive officer (CEO) Marilou E. Padilla, the company will offer 139 house and lot units on a 1.2 hectare property in Labangon, which will start the trend of re-defining metropolitan living, with high regard on proving nature-rich environment.
Next year, SterlingLand targets to open two similar concept subdivisions within the Metro Cebu area, banking on the hyper-active interest of the market for horizontal, house and lot products located within the prime properties in the metropolis.
According to Padilla, the re-defined metro living branding concept of Sta. Monica Estate communities commits to provide a relaxed city living that allows homebuyers freedom of space in an exotic Balinese Architecture in a laid back, sustainable and green environment in the middle of an urban lifestyle.
The pocket-subdivision project, which held its ceremonial ground breaking yesterday, is the 6th residential subdivision launched by the company since it debuted into real estate in 2014.
In December last year, the company launched its 25-hectare uphill township project called Minglanilla Highlands located in Tubod, Minglanilla, Cebu. This brand targets the higher-end residential market.
It also introduced the Santa Monica Estate Subdivision in Talisay City, Cebu a residential project for the mid-market.
In the next three years, SterlingLand targets to build at least 3,000 homes in Cebu in the next three years, riding on the sustained high demand stride for real estate province.
According to Padilla, Sterling Land is going to meet the rising demand for gated residential communities in the urban and suburban areas in Cebu.
The over 3,000 units that will be built by the company in the next three years will combine house and lot packages, as well as condominium products—for its properties located in the high-dense areas in Metro Cebu.
It will soon build an 18-storey condominium and commercial building in Lahug.
The company is backed by strong foundation of the Sterling Financial company, which has been in the finance business for 13 years.