Dubai-based firm’s Asian ex­pan­sion starts in Cebu

The Freeman - - BUSINESS - Ehda M. Da­gooc,

A Dubai-based out­sourc­ing firm opens in Cebu to com­mence its en­try into the Philip­pines' flour­ish­ing knowl­edge process out­sourc­ing (KPO) sec­tor.

Cresco Hold­ings Ltd., opened its shared ser­vices of­fice at Cebu IT Park tap­ping the highly ed­u­cated tal­ent here, said the firm's chief ex­ec­u­tive of­fi­cer Micheal Waechter.

Ini­tially, the com­pany that pro­vides back­room ser­vices to multi­na­tional firms world­wide, will hire cer­ti­fied pub­lic ac­coun­tants and soft­ware de­vel­op­ers for its Cebu of­fice. It plans to ex­pand its le­gal con­sul­tancy ser­vice here.

Ac­cord­ing to Waechter, what at­tracted the com­pany to choose Cebu for its Asian ex­pan­sion is the no­table sup­ply of good pro­fes­sion­als with right work­ing at­ti­tude.

"Our global ex­pan­sion be­gins in Cebu," added Waechter in a press con­fer­ence dur­ing the for­mal open­ing of its Cebu of­fice lo­cated in Mabuhay Tower at Cebu IT Park.

Es­tab­lished in 2010, Cresco built a home for com­pa­nies work­ing in dif­fer­ent in­dus­tries and strength­en­ing an ap­proach that pro­vides a strong ser­vice struc­ture for ac­count­ing, com­pli­ance, process de­sign and le­gal con­sult­ing.

"When plans to ex­pand in Asia came about, Cebu was first on the list. Cresco wanted to tap highly ed­u­cated, English­s­peak­ing, and proven tal­ent pool of Cebu," Cresco Shared Ser­vices Inc., pres­i­dent Maricar Gon­zaga said adding that Cebu of­fice will sup­port fully all the brands car­ried by the dif­fer­ent sub­sidiaries of the Cresco Group.

Cur­rently, Cresco car­ries the fol­low­ing brands: Cresco Com­pli­ance, Cresco Le­gal, Cresco Ac­count­ing, and Crescotec.

The Cebu of­fice will be of­fer­ing off­shore sup­port ser­vices de­liv­er­ing a full ser­vice model in­cor­po­rat­ing cus­tomer sup­port, fi­nance and ac­count­ing ser­vices. It will be work­ing in close co­or­di­na­tion with the other of­fices of Cresco in other parts of the world.

EHDA M. DA­GOOC

Cresco CEO Micheal Waechter said the no­table sup­ply of good pro­fes­sion­als with right work­ing at­ti­tude in Cebu was what prompted the com­pany to start its Asian ex­pan­sion here.

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