Jaguar-Land Rover showroom opens

MANILA — Last June 13, All British Cars held an inaugural event that celebrated the official opening of the Jaguar-Land Rover dealership, located along EDSA Greenhills, San Juan, right beside the Harley Davidson showroom. The property is close to 10,000 square feet in area, 7,000 square feet of which is an after-sales service workshop for Jaguar and Land Rover vehicles.

“We begin a new chapter in our brand footprint in the Philippines with the opening of the new Jaguar and Land Rover showroom by All British Cars. This facility, like all our showrooms globally, was designed to allow our customers to immerse themselves in the Jaguar and Land Rover brand experience from the moment they walk through the door of the showroom,” explained Alistair Scott, sales director of Jaguar and Land Rover Asia-Pacific Importers during the inaugural event. Adding that “We are delighted to find a partner in All British Cars that can make that happen for our customers and for our brands.”

All furniture and fixtures used within the dealership are imported from an accredited international supplier, as per the brand’s global ARCH retail design standard. This system is implemented to ensure that every JLR showroom and workshop in the world is uniform and that they consistently exude the same design aesthetics and ambience associated with the Jaguar and Land Rover brand experience.

After all Land Rover is the world’s leading manufacturer of premium all-wheel-drive vehicles, and Jaguar is one of the world’s premier luxury sports saloon and sports car brands. Together, they are the UK’s largest automotive manufacturer.

The front facade of the dealership is rectangular and modern, tinted in colors of sunshine gray and champagne silver. The EDSA-facing, dedicated Jaguar display area is neatly positioned to the left, while the area dedicated to displaying Land Rovers is located on its right side. Thematic to the entire structure are elements of glass, walnut-textured finishes and luxurious mood lighting.