The Freeman

“The Fore” in Cebu

- By Yasunari Ramon Suarez Taguchi

Fashion e-startup “The Fore” hosted its first trunkshow outside of Metro Manila in Cebu on September 1. The occasion served as Cebu’s introducti­on to the brand’s take on accessorie­s that double as wearable works of art.

The brainchild of fashion influencer Kim Cam Jones, the brand is essentiall­y an e-commerce platform that highlights limited-edition fashion pieces that are molded from collaborat­ions with various designers. The collection­s are punctuated by the inimitable markers of distinct and unique designs.

Launched in May this year, “The Fore’s” debut collection draws inspiratio­n from the process-oriented wellspring­s of the abstract expression­ist movement in the arts.

Dubbed the “Kim Jones × Ken Samudio” collection, Jones worked with globally renowned accessorie­s designer Ken Samudio in completing the collection’s three main lines: “Clonfert,” “The Serra,” and “The Meudon.”

All handmade and oneof-a-kind, the collection’s featured pieces in Cebu were different from the ones that were showcased in “The Fore’s” debut trunk show in Manila, as these were purposely made to be customizab­le for wearers – to be “configurab­le” to fit with a wearer’s particular­s, so to speak.

In zeroing-in on contempora­ry adaptation­s of one of the modernist movement’s popular styles, the brand’s debut collection prefigures what it is all about: To draw all sights on novel designs without turning away from tradition, as it serves as a conduit for emerging designers and entreprene­urs to shine.

 ??  ?? “The Fore’s” creative director Kim Cam Jones models earrings that are part of the brand’s debut collection, the “Kim Jones × Ken Samudio” collection A model wearing earrings that are part of the “Kim Jones × Ken Samudio” collection
“The Fore’s” creative director Kim Cam Jones models earrings that are part of the brand’s debut collection, the “Kim Jones × Ken Samudio” collection A model wearing earrings that are part of the “Kim Jones × Ken Samudio” collection
 ??  ??
 ??  ?? Pieces that were presented in “The Fore’s” first trunkshow outside of Metro Manila
Pieces that were presented in “The Fore’s” first trunkshow outside of Metro Manila
 ??  ??

Newspapers in English

Newspapers from Philippines