PHILBEX Cebu 2018 opened its doors to sus­tain­able fu­ture

The Freeman - - CORPORATE ROUNDUP -

Now on its 16th year, PHILBEX Cebu af­firms its com­mit­ment to the lead the re­gion’s con­struc­tion and de­sign in­dus­try into a fu­ture of sus­tain­abil­ity and pro­gres­sive in­no­va­tion with an­other ground break­ing in­stall­ment.

Of­fi­cially open­ing its doors last Septem­ber 13 at the SM City Cebu Trade Hall, the grand launch for the highly-an­tic­i­pated trade event was well-at­tended by se­lect VIP per­son­al­i­ties from the gov­ern­ment as well as rep­re­sen­ta­tives from the con­struc­tion and de­sign trade.

Among those who graced the mo­men­tous oc­ca­sion and took part in the rib­bon-cut­ting cer­e­mony were, Mr. Mario Mon­tejo, Mr. Miguel An­to­nio Mag­pale, Idr. Ryan James Man­tuhac, Dr. Her­bert Buot and Ms. Her­ley Ann Her­rera with World­bexSer­vices In­ter­na­tional’s Joseph L. Ang, Levi Ang, Archt. Fran­cisco Flameño, Jr.,Rene Ramosand Jill Aith­nie Ang.

TO­WARDS A SELF-SUSTAINING FU­TURE

Led by theme of “Shap­ing In­no­va­tions To­ward Sus­tain­abil­ity”, this year’s PHILBEX Cebu aims to unite ar­chi­tects, en­gi­neers, in­te­rior de­sign­ers, in­dus­try pro­fes­sion­als, and en­thu­si­asts in its en­deavor to pro­mote the value of in­ge­nu­ity and in­no­va­tion in shap­ing the in­dus­try into one that is self­sus­tain­ing and adap­tive to the ever-evolv­ing de­mands of the times. Fur­ther­more, as PHILBEX Cebu moves closer to its Sil­ver An­niver­sary, this year’s theme also aligns it­self with the or­ga­ni­za­tion’s core thrust of lead­ing the re­gion’s con­struc­tion and de­sign trade at the fore­front of global as­cen­dance.

Un­sur­pris­ingly, the in­dus­try has ea­gerly ex­pressed its trust and full sup­port for the goals and as­pi­ra­tions of PHILBEX Cebu 2018 as ev­i­denced by the im­pres­sive num­ber of par­tic­i­pants tak­ing part in the four-day trade event. From last year’s 105 booths, PHILBEX Cebu 2018 houses over 120 booths and over 78 ex­hibitors across its 1,158sqm- wide ex­hi­bi­tion space.

Apart from var­i­ous lo­cal ex­hibitors, some­thing new to watch out for at this year’s PHILBEX Cebu are the ros­ter of in­ter­na­tional ex­hibitors from coun­tries such as China, South Korea, Malaysia, and Sin­ga­pore. No doubt a tes­ta­ment to the grow­ing global reach and in­flu­ence of PHILBEX Cebu, in­dus­try pro­fes­sion­als and in­vestors are ex­pected to ben­e­fit from this year’s show as it of­fers ev­ery­one a unique op­por­tu­nity to tap into a for­eign net­work. It would come as no sur­prise if PHILBEX Cebu 2018 eas­ily out­num­bers its pre­vi­ous vis­i­tor count of 28,000 show at­ten­dees.

UP­HOLD­ING VALUE-LADEN STRATE­GIES

PHILBEX Cebu may be highly-re­garded for show­cas­ing the most ex­ten­sive dis­play of the lat­est and most out­stand­ing prod­uct and ser­vice in­no­va­tion from the mar­ket but its com­pelling line-up of sig­na­ture events is what truly sets the show apart from its con­tem­po­raries. And this year is no dif­fer­ent as it re­turns to de­liver an­other in­sight­ful range of event high­lights.

Among these in­clude the Ar­chi­tect’s Gallery, a venue that show­cases the unique de­sign per­spec­tives and in­sights into the lat­est trends by the re­gion’s top ar­chi­tects and their re­spec­tive firms. Par­tic­i­pat­ing at this year’s show are Aba­dia Ar­chi­tects and De­sign­ers, Archiglobal, Inc., Nueast, Arki­tec­ture, Pont Ar­chi­tec­tural + De­sign Stu­dio, the Philip­pine In­sti­tute of Ar­chi­tects Cebu Chap­ter, and the United Ar­chi­tects of the Philip­pines.

An­other highly-an­tic­i­pated PHILBEX Cebu event is the Pro­jéto Cebu Fur­ni­ture De­sign Com­pe­ti­tion. Now on its 3rd edi­tion, Pro­jéto en­gages par­tic­i­pants with the chal­lenge of cre­at­ing a stu­dio-type con­do­minium unit that will ad­dress a stu­dent’s need for a re­lax­ing and work-con­ducive haven. This year, the short­listed par­tic­i­pants are stu­dents from the Cebu In­sti­tute of Tech­nol­o­gyUniver­sity, the Univer­sity of San Carlos-Safad, and the Univer­sity of San Carlos-Talam­ban.

This year, PHILBEX Cebu is also thrilled to re­turn with the PHILBEX MiniCons. Con­sid­ered as a plat­form for the free-flow­ing ex­change of in­for­ma­tion about in­no­va­tive so­lu­tions that will ad­dress is­sues that con­cern the in­dus­try, the PHILBEX MiniCons is an ex­cel­lent op­por­tu­nity for in­dus­try pro­fes­sion­als to ex­pand their knowl­edge and get ac­quainted with like­minded in­di­vid­u­als.

The PHILBEX MiniCons 2018 kicked off with the 3rd Gen­eral Mem­ber­ship Meet­ing and Tech­ni­cal Sem­i­nar of the Philip­pine So­ci­ety of Me­chan­i­cal En­gi­neers (PSME)last Septem­ber 13 while an­other Gen­eral Mem­ber­ship Meet­ing(GMM) for the Cham­ber of Real Es­tate and Builders' As­so­ci­a­tions Inc. (CREBA) will be held on Septem­ber 14. Most no­tably, on Septem­ber 15 to 16, the PHILBEX MiniCons in co­op­er­a­tion with the Philip­pine In­sti­tute of In­te­rior De­sign­ers (PIID) – VisayasMin­danao (VisMin) chap­ter­will pre­sent the Busi­ness of In­te­rior De­sign Con­fer­ence.

NUR­TUR­ING AN EM­POW­ERED COM­MU­NITY

Over the years, PHILBEX Cebu, in part­ner­ship with Philip­pine In­sti­tute of In­te­rior De­sign­ers (PIID) – VisayasMin­danao (VisMin) chap­ter, has cham­pi­oned the value of in­te­rior de­sign in the con­struc­tion of spa­ces through the long­stand­ing In­te­rior De­sign­ers Gallery. By host­ing this year’s PIID – VisMin car­a­van, PHILBEX Cebu af­firms its com­mit­ment to nur­ture Visayan in­te­rior de­sign.

Viewed as di­rect ac­tu­al­iza­tions of the var­i­ous goals that PHILBEX Cebu have for each of its edi­tion, these high­lights serve to en­gage in­dus­try prac­ti­tion­ers in rel­e­vant dis­cus­sions and ac­tiv­i­ties that will fur­ther the growth and devel­op­ment of the com­mu­nity. As stated by IDr. Joan S. Reyes, Pres­i­dent of the Philip­pine In­sti­tute of In­te­rior De­sign­ers – Panay Chap­ter, PHILBEX Cebu marks the “mu­tual ef­fort to equip the pro­fes­sion­als with learn­ing tools in un­der­tak­ing a higher set of re­spon­si­bil­i­ties as our na­tion pur­sue the man­date to build­ing in­fra­struc­tures.”

In­deed, this year’s PHILBEX Cebu is shap­ing up to be the show’s big­gest and most am­bi­tious in­stall­ment yet. As cap­tured best by the remarks of IDr. Shiela Sandino-Gumba, Pres­i­dent of the Philip­pine In­sti­tute of In­te­rior De­sign­ers (PIID) – Eastern Visayas Chap­ter, PHILBEX Cebu 2018 “presents a pre­view of the fu­ture for in­dus­try pro­fes­sion­als in the field of con­struc­tion and in­te­rior de­sign.”

Or­ga­nized by World­bex Ser­vices In­ter­na­tional, the 16th PHILBEX ended yes­ter­day, Septem­ber 16 at the SM City Cebu Trade Hall.

PHILBEX CEBU 2018 Rib­bon-cut­ting cer­e­mony was graced by Mario Mon­tejo, Miguel An­to­nio Mag­pale, Idr. Ryan James Man­tuhac, Dr. Her­bert Buot and Her­ley Ann Her­rera with World­bexSer­vices In­ter­na­tional’s Joseph L. Ang, Levi Ang, Archt. Fran­cisco Flameño, Jr.,Rene Ramos and Jill Aith­nie Ang.

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