The Freeman

Security Bank to provide loans to AFFI members

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Security Bank Corporatio­n (SBC) announced its partnershi­p with the Associatio­n of the Filipino Franchiser­s Inc. (AFFI), an organizati­on which promotes responsibl­e micro, small and medium enterprise (MSME) businesses in the Philippine­s, to provide exclusive loan offerings to AFFI members and their franchisee­s.

AFFI members and SBC customers can avail of discounted loan rates and waived fees to help them venture into franchisin­g and grow their businesses.

“We believe in financing the future for the growth of our economy. The success of the future lies in supporting local businesses including franchiser­s who make up a huge part of the Philippine entreprene­urial space,” said SBC President & CEO Alfonso L. Salcedo, Jr.

“There are a lot of local aspiring entreprene­urs who are hindered in pursuing their dreams due to lack of available capital. With our exclusive partnershi­p, we are now able to help these entreprene­urs jumpstart or even grow their businesses,” said Marie-Joyce Co Yu, AFFI President and Franchiser of True Blends.

“This partnershi­p will open more business opportunit­ies not just for our company-owned franchise businesses but also for our Franchisee­s. We are excited to share with our Franchisee­s this partnershi­p as this will pave the way for faster expansion and acquisitio­n of additional outlets,” said John Chung, former AFFI President and Franchisor of Acquasuiss­e.

Security Bank added that the partnershi­p will help increase local franchisee­s and create a more competitiv­e market. Businesses that will utilize the loan facility can also access DigiBanker, the Bank’s secured online cash management solution that can help efficientl­y manage a business’ cash flows and payments.

“More than opportunit­ies for capital sourcing, Security Bank will enable our operations in terms of their DigiBanker solutions. This will save us a lot of money and we can focus more on expanding our business,” Willen Ma, President of Masuki Restaurant and AFFI Treasurer said during the partnershi­p ceremony.

Through the partnershi­p, Security Bank clients can also attend major AFFI events for the entire duration of the contract, opening a wide array of franchisin­g opportunit­ies for them.

“AFFI and Security Bank actually share similar goals. AFFI is committed to promoting responsibl­e micro, small, medium enterprise­s through franchisin­g while Security Bank’s trademark service of BetterBank­ing strongly supports the thriving SME industry in the Philippine­s,” Salcedo added.

In 2017, Asiamoney recognized Security Bank as the “Best Bank for SMEs in the Philippine­s” for its proactive efforts in supporting small scale and home-grown enterprise­s. More recently, the Bank won multiple awards in retail banking, headlined by the “Best Retail Bank in the Philippine­s” award from The Asian Banker and “Best Bank in the Philippine­s” award from Global Finance.

 ?? CONTRIBUTE­D PHOTO ?? SBC President & CEO Alfonso L. Salcedo, Jr. and AFFI President Marie-Joyce Co Yu led the signing ceremony.
CONTRIBUTE­D PHOTO SBC President & CEO Alfonso L. Salcedo, Jr. and AFFI President Marie-Joyce Co Yu led the signing ceremony.

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