CBM 2019 to show­case Cebu’s in­no­va­tive edge

The Freeman - - BUSINESS - Ehda M. Da­gooc, Staff Mem­ber

As an off­shoot from this year’s theme “In­no­vate Cebu,” the Cebu Busi­ness Month (CBM 2019) lev­els up to sup­port the in­no­va­tors here.

Or­ga­nized by the Cebu Cham­ber of Com­merce and In­dus­try (CCCI), the 23rd CBM next year, will em­pha­size Cebu’s wealth in in­no­va­tion, and it will also show­case Cebu’s in­no­va­tive suc­cess sto­ries. To be chaired by mar­ket­ing guru Lilu Aliño, the month-long even hap­pen­ing every June in Cebu, the CBM 2019 will carry the theme “In­no­va­tion in Ac­tion.”

“Be­yond in­spir­ing peo­ple to em­brace in­no­va­tions, it’s high time for Cebu to drive in­no­va­tion and bring in its ben­e­fits,” said Aliño.

Ac­cord­ing to Aliño, CBM 2019 prom­ises bolder, brighter events. What is ex­cit­ing she added is the par­tic­i­pa­tion of more in­ter­na­tional play­ers to var­i­ous events and ex­hi­bi­tions.

CBM 2018, which was held last June, at­tempted to flaunt Cebu as the in­no­va­tion pow­er­house.

Next year, Aliño said ac­tions will be in­tro­duced to max­i­mize the in­no­va­tive wealth of Cebu, in­clud­ing al­ready the strength­ened part­ner­ship with Ka­p­atid Men­tor Me (KMME) pro­gram of De­part­ment of Trade and In­dus­try and the Philip­pine Cen­ter for En­trepreneur­ship -Go Negosyo.

In tourism, Aliño said CBM’s tourism sig­na­ture event the “Lumba’g Laag” will show­case the hid­den trea­sures of the north­ern cor­ri­dor of Cebu.

Also, the CBM 2019 will launch the first Cof­fee Ta­ble book that fea­tures suc­cess sto­ries of in­no­va­tions in Cebu, with the help of De­part­ment of Science and Tech­nol­ogy (DOST).

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