Let the celebration begin!
Today, February 22, The Freeman kicks off its months-long celebration of 100 years of fair and fearless journalism, 100 years of celebrating Cebu.
Corporate partners, news sources, and advertisers will gather at the Grand Convention Center in Cebu City for an evening of thanksgiving, commemoration, and celebration.
The evening will also pay tribute to The Freeman Chairman, Dr. Jose Gullas, whose decision to revive the paper in 1965 kicked off many of the publication’s golden years. Gullas turned 85 on February 1.
Also at the heart of the celebration are officers of The Philippine Star and the Star Media Group whose partnership with The Freeman strengthened further the paper’s presence in the industry, locally and nationally.
Personalities and groups considered to be among the pride of Cebu will also join in the celebration.
The Freeman is the longest running newspaper in Visayas and Mindanao and third oldest in the Philippines.
LOOKBACK
It seemed only yesterday when Don Paulino Arandia Gullas, a distinguished lawyer, started the paper with the vision of providing Cebuanos an alternative source of news at a time when journalism in Cebu was at its peak.
On May 10, 1919, the paper’s maiden issue saw print.
But The Freeman would later cease publication when Paulino was called to be among those who would draft the first Philippine Constitution, and at the entrance of World War II.
Years later, Paulino’s nephew, after seeking the advice of his father, Don Vicente, and asking the permission of Paulino’s widow, Hilda, Jose “Dodong” Gullas breathed life back to The Freeman.
Jose shared the work with his trusted friend Balt Quinain and the paper’s former publisher Juanito Jabat – jokingly branding themselves as “The Three Musketeers”.
On August 23, 1994, The Freeman family grew with the birth of its sister publication, Banat News, after Jabat came up with the idea of publishing a purely Cebuano language newspaper.
Banat will turn 25 this year, the newspaper with the largest circulation in the Visayas.
The Freeman would reach another milestone in 2004 when it partnered with The Philippine Star.
PLEDGE
Beyond its doors, The Freeman will always stay grateful to Cebu for the unceasing trust and confidence in its work and its people.
As a symbol of its commitment to Cebu, The Freeman has stayed in downtown Cebu City – right at what used to be Cebu’s center of trade and commerce.
It vows to be more committed in championing the truth and in making Cebu proud of a newspaper that is truly Cebuano.
Tonight, February 22, The Freeman toasts to 100 fruitful and memorable years, and also makes a pledge: As long as Cebuanos need a trusted, uncompromising source of news, The Freeman will stay loyal to Cebu.
Let the celebration begin!