The Freeman

“Fields of Hope” in Pink October


Every month of October, countries across the world unite as one in support of all those who are affected by one of the most prevalent cancer affecting women – breast cancer. And to join the rest of the world in this global movement to raise awareness and fight this disease, Waterfront Cebu City Hotel & Casino officially launched its “pink” promos for the month of October last Saturday, October 12, at the Pacific Grand Ballroom.

Kicking off the month-long breast cancer awareness campaign, Waterfront Cebu, together with iCanServe Foundation, Inc., OroChina, and ClothesFor­Life, hosted a charity fashion show entitled “Fields of Hope,” which featured the 2019 holiday collection of renowned designer Jun Escario. Attending guests were not only in for a night of glamour and gastronomi­c fare but they also got to help the beneficiar­ies of ClothesFor­Life, Inc., intended recipient of the event’s proceeds.

Waterfront Cebu general manager Anders Hallden expressed his support to the advocacy, and even invited guests to make a difference by taking part in the different charity and corporate social responsibi­lity activities spearheade­d by the hotel. He also expressed his gratitude to everyone behind the successful event, especially Mary Anne Alcordo-Solomon of ICanServe Foundation, Inc. and fashion designer Jun Escario for their continuous partnershi­p and support.

GM Hallden also announced that Waterfront Cebu City Hotel and Casino has lined up ‘pink’ promotions. Starting on October 15 to November 15, 2019, guests may enjoy a relaxing and purposeful staycation at the center of it all with the Pink October room promotion dubbed as “The Pink Escape” at easily affordable rates. The promo includes an overnight accommodat­ion with free breakfast buffet at UNO and a P100.00 donation to the ICanServe Foundation per room per night.

The Lobby Lounge also offers “A Pink Affair,” where guests get to enjoy luscious pink pastry delights paired with their choice of tea of coffee for a special net price from 2 to 5 p.m.

In addition, as a way of support for this great cause, Waterfront Cebu City Hotel & Casino lights up its pink tree from 6 to 10 p.m. for the whole month of October. The tree, located right in front of the hotel, symbolizes life to those who have overcome the disease and hope to all those battling with breast cancer.

ICanServe Foundation, Inc., a non-profit organizati­on that advocates early breast cancer detection through breast selfexamin­ation. Its aims to arm women with breast care health and breast cancer informatio­n so they can make informed decisions about their health. It also provides access to special services to help each breast cancer survivor recover and heal more effectivel­y.

For more inquiries about Waterfront Cebu, one may call (032) 232-6888 or visit the hotel’s official Facebook, Twitter and Instagram accounts.

 ??  ?? Fashion designer June Escario and Waterfront Cebu GM Anders Hallden (center) with the rest of the team behind the “Fields of Hope” fashion event
Fashion designer June Escario and Waterfront Cebu GM Anders Hallden (center) with the rest of the team behind the “Fields of Hope” fashion event

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