Global brands team up to rise above tough times
Global food and beverage brands have joined forces to navigate the challenging times to achieve faster recovery in their businesses.
Rotisserie chicken brand Kenny Rogers and beverage giant Coca Cola clenched a partnership in their Philippine operations, pooling their strength in the middle of challenging times.
“At the heart of everything we do at Kenny Rogers Roasters is the goal of strengthening relationships through good and awesome food made with love. For more than 25 years, day in and day out, we’ve been serving our guests with deliciously healthy meals. Through our partnership with Coca-Cola, we see ourselves elevating the dining experience of our guests with the perfect match of our food and icecold Coca-Cola products,” said Frederick Siy, President and Owner of Epicurean Partners Exchange Inc, Kenny Rogers master franchisee in the Philippines.
The partnership supports the restaurant chain’s commitment to innovating their product offerings and continuous service excellence to its guests, as it shares with Coca-Cola Philippines the same passion for bringing people together through its portfolio.
Established in the US in 1991, the famous food-service brand brought its roasted chicken to the Philippines in 1995 and quickly became popular among Filipino diners. On top of serving quality dishes, Kenny Rogers restaurants’ cozy and homey ambiance sealed the chain’s status as one of the top-tier restaurants in the country. It has also since established a reputation for innovation through creative roast chicken flavors.
Kenny Rogers Roasters, with its 100 branches across the country, and its beverage partner Coca-Cola also share the business philosophy that innovation is an important driver of business growth. As a total beverage company, Coca-Cola has a range of product offerings to meet the needs of a wider variety of customers, from carbonated soft drinks to water, tea, and juices.
“We are proud to be starting this journey once again with Kenny Rogers Roasters. We have a lot of things in common: our passion for producing great products, for bringing people together, and for helping create awesome moments for our customers. We are excited to reach more Filipinos through this partnership.” said Cherry Flores-Du, National Key Accounts Director of Coca-Cola Beverages Philippines.
Coca-Cola Philippines is committed to work collaboratively with Kenny Rogers Roasters and help boost the restaurant’s business through creative solutions that will bring happiness to every customer. With the renewed partnership, patrons of the restaurant chain and the beverage giant alike will find themselves treated to the best of what the two brands have to offer, on a single table.
The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering 19 brands in its beverage portfolio and employing over 10,000 Filipinos in 20 manufacturing facilities and more than 70 distribution centers nationwide.