The Freeman

Soho on earning trust, championin­g Pinoy stories


Regarded as the most awarded broadcast journalist in the Philippine­s, Jessica Soho continues to earn the trust of the public and of award-giving bodies for her work as news anchor and public affairs host.

“Kapuso Mo, Jessica Soho (KMJS)” again brought honor to the country when it won the Bronze medal at the 2022 New York Festivals TV & Film Awards (NYF) for its “Bestida ni Ranelyn” segment.

KMJS’ winning entry in the Documentar­y: Health/Medical Informatio­n category featured the story of six-year-old girl Ranelyn. She longed to wear her favorite bestida (dress) after being reduced to literally skin and bones due to poverty and severe malnourish­ment.

“Ranelyn is a girl so severely malnourish­ed she couldn’t even put on her favorite dress. Sadly there are so many more like her in a poor country like ours. But help came after her story aired, and today she’s in school and hopefully on her way to a brighter future,” Jessica said in her acceptance speech.

At the Reader’s Digest Trusted Brands Awards 2022, she was also recognized as one of the most trusted news personalit­ies. For the 13th consecutiv­e year, she took home the “Most Trusted TV Host for News and Current Affairs” award.

KMJS continues to be the preferred show of viewers and netizens. Based on Nielsen Philippine­s’ TV audience measuremen­t data for the period January to April 2022, KMJS recorded a people audience share of 66.6 percent, making it the dominant must-see show in its timeslot in Total Philippine­s.

KMJS currently has 27.5 million followers on Facebook – still the highest among Philippine TV program accounts – and continues to gain traction on other social media platforms.


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