The Freeman

Influencer Marketing – Try it!

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The craze for AI prompts might have died down a bit on twitter and in Google search queries (the data puts the peak somewhere in October of last year) but that doesn’t mean people aren’t still trying to find the best AI prompts to help them increase efficienci­es & get a cutting edge.

Do I think AI will replace jobs? Absolutely! Particular­ly in marketing and copywritin­g and design? Absolutely! But will it create more jobs than it replaces? Absolutely! But the best companies are leveraging AI to make their current talent more efficient.

In fact, they are actually training their designers on cutting-edge AI, which has allowed them to deliver creative work to the world’s most notable brands 60% faster than before.

Want to know their secret AI prompts that allow them to do that? They are this week’s growth hack.

How do they do it?

1. For Brand Identity Kit Creation: Generate a complete brand identity kit including logo variations, color palettes, typography, and business card design. The theme should blend [ex: modern minimalism] with [ex: vintage] elements, reflecting the dual heritage of a brand that values innovation and tradition.

2. For Marketing Material Templates: Design a series of editable templates for flyers, brochures, and digital ads in a color pallet. Incorporat­e dynamic, flexible layouts that can easily be customized in Photoshop for different products or events, featuring a clean, eye-catching design with bold colors and interactiv­e elements.

3. For a Social Media Content Campaign: Create a variety of social media post templates tailored for different platforms (Instagram, Facebook, LinkedIn) to promote vibe and theme. Each template should allow easy adjustment­s for images and text in photoshop, using a consistent style that enhances brand recognitio­n and engagement.

4. For a Product Packaging Mockup: You need to generate product packaging mockups in various styles (eco-friendly, luxury, practical) based on a brief descriptio­n of the product which your client gave you. Include options for different materials and textures, with a visualizat­ion of how each design would look in a real-world setting.

5. For Email Campaign Designs: Produce a range of email campaign templates that can be personaliz­ed for promotions, newsletter­s, or special announceme­nts. These should be visually appealing and mobile-friendly, featuring integrated links and social media buttons for increased user interactio­n at the bottom.

You see how designers can use this to speed up their ideation process? It’s not just about asking for the final product but rather leveraging AI to create different types of templates that you or a designer can use to get to your final result faster.

I hope you are convinced of ‘influencer marketing’. Try my suggestion­s and expand your business. Let me know how my suggestion­s work; I am certainly interested! Contact me at hjschumach­er59@ gmail.com

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