A new look for Our Home
Visitors to Our Home stores have been impressed with its exciting new concept. The relocated stores at SM City North EDSA, SM Southmall, and the SM Mall of Asia, as well as newly refurbished stores in SM City Fairview and SM City Pampanga, has noticed its Euro and minimalist interiors, giving the lifestyle store not only great designs but great prices, but a great new look.
The new Our Home store is more sophisticated and upscale, and designed for leisurely shopping. One can see it from the new logo to the interiors to its mostly neutral, black and white furniture and accessories, and to the way the items are presented. All merchandise selections are made in the context of lifestyle as opposed to mass merchandise, giving shoppers a more intimate shopping experience.
Much of the merchandise is Europeaninspired, reflecting Our Home’s taste and style authority. Its furniture line can compete with the pricey counterparts available in the country. The center pads introduce furniture and accessories as lifestyle vignettes, while the perimeter area holds the smaller and odd sized items like the mattresses and carpets.
Designed by Point Design, the new Our Home store has a neutral background of grays, whites, and light woods. Color, however, continues to be experienced through brightly colored sign panels and cash registers. The ceiling feels very residential and refi ned, hiding most of the directional light used to spot or feature the merchandise grouping.
The new Our Home stores are at SM Pampanga, SM Fairview and its new location at the second floor, East Wing of SM Southmall, ground floor, Entertaiment Mall of SM Mall of Asia and at the ground floor, Carpark Bldg, Interior Zone of SM North EDSA.