Mobext launches global mobile messaging platform
Mobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, nextgeneration global mobile messaging platform.
The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.
Rob Griffin, EVP-global director of product development of Havas Digital, said, “With the exponential growth in mobile and mobile’s growing importance in creating meaningful brands, Havas Digital is proud to be rolling out Mobext’s ‘SAM’ for our clients. SAM, which stands for ‘Simplified Automated Messaging,’ is a mobile messaging platform managed by Havas Digital’s Mobext division and was built for global scale that can be deployed very quickly to support our clients’ increasing messaging requirements.”
“Mobile messaging is often overlooked due to mobile rich media, smartphones and tablets but we feel it is a critically efficient element when optimizing a consumer’s experience with a brand by supporting and enhancing CRM, social media, and promotional activities,” Griffin added. Among the key features of the platform is the ability to send personalized, highly targeted SMS to an opt-in mobile database.
It also enables powerful two-way SMS marketing campaigns, allowing advertisers to launch a vast array of interactive mobile campaigns such as polling, voting, trivia, contests, data profiling, couponing, on-pack promotions, and many others.
The platform was designed, developed and currently maintained by Mobext Philippines, a joint venture between Havas Media and Snapworx Inc.
The platform is already live in the Philippines, India and Argentina, with plans to launch it before yearend in all other Mobext markets worldwide, namely Brazil, Mexico, Colombia, Chile, the United Kingdom, Poland, Portugal, Spain, France, the United States, and Canada.
In Asia, aside from India and the Philippines, the platform will be launched in Indonesia, China and Singapore before the end of the year.
Arthur Policarpio, Asia-Pacifi c head of Mobext and CEO of Mobext Philippines, said, “The problem with most SMS marketing platforms is the high degree of complexity as well as lack of global scale — it is an extremely complicated process to secure short codes as well as SMS push pipelines on a per-country basis.”
“SAM simplifies all this. SAM enables enterprises of all sizes to quickly launch a multi-country, mobile messaging campaign — all from a simplified, easy-to-use, Webbased platform,” Policarpio added.