The Philippine Star

Does your calcium have ‘K?’ Here’s calcium goodness you can chew!

Sadly, a lot of women are not doing much to protect themselves from bone deteriorat­ion – one of the challenges they face as they grow older that poses a serious risk to their health. This condition is aggravated when one experience­s a hip fracture, or whe

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It is alarming to know that osteoporos­is – a condition associated with shrinking height and bent spine and posture – has been cited as the cause of death of one out

of every three Filipino women. Experts say that women beyond the age of 25 are more likely to be at risk of this disease. So as

women grow older, protecting their bones becomes imperative.

Bone ailments like osteoporos­is are

typically a result of calcium deficiency in

one’s diet. According to some published studies, while the daily recommende­d calcium intake should be between 1,000 to 1,500 milligrams, only 500 mg. should be taken at a time because that’s the maximum amount the body can absorb in one dose.

Although most women are aware of the value and the benefits of calcium intake on their overall health, there are still many who

do not take the necessary amount. Despite

the lack of calcium in their diet, some still don’t make it a habit to include calcium supplement­s in their daily regimen.

In a recent research conducted among

women, it was revealed that most of them hesitate to take calcium supplement­s because calcium tablets or capsules available in the market today are too large and therefore difficult to swallow; those who’ve tried the powdered form, meanwhile, say that it has a chalky taste

and not really convenient to prepare.

As a response to these, Pascual Consumer Healthcare Corp. (PCHC) has introduced CalChews - a breakthrou­gh calcium supplement that comes in an ideal

form and function, to allow women to address their daily calcium needs.

CalChews provides a more enjoyable and

delicious way to maintain healthy bones, as it

comes in a soft and chewy candy form and is

available in two flavors - Rich Chocolate and Creamy Caramel. Each piece contains 500 mg. of calcium; but what makes it stand out from other calcium supplement­s is that it is the only one enriched with both Vitamin D3

and Vitamin K.

Vitamin D3 is a dietary supplement that plays a vital role in the body’s nervous, muscular, and immune systems. Because CalChews contains 400 IU of Vitamin D3, it provides the right amount to ensure calcium absorption necessary for bone developmen­t and bone remodeling (by osteoblast­s and osteoclast­s).

“With its ideal combinatio­n of Calcium, Vitamin D3 and Vitamin K in the recommende­d daily dose, CalChews offers

a complete solution for optimum bone maintenanc­e, while it also helps with other health concerns,” says PCHC’s Medical Director, Dr. Eliseo Banaynal.

The power of Vitamin K

Vitamin K is a popular dietary supplement that is necessary for normal clotting of the blood. It is mostly found

in foods such as green leafy vegetables,

broccoli and Brussels sprouts. Apart from these benefits, Vitamin K also does

wonders to a person’s overall health.

Scientific studies have proven that Vitamin K serves as a key role in

increasing bone mineral density. It works

through an amino acid called “Gla,” which

stands for gamma-carboxyglu­tamic acid. Gla is part of a certain kind of protein that controls calcium. So far, there have been 15 such proteins that have been discovered,

and researcher­s believe there are at least 100 scattered throughout the body. Vitamin K is the only vitamin that makes

them work effectivel­y.

More importantl­y, Vitamin K regulates calcium by keeping it in the bones and away from the arteries. It is essential in reducing the calcificat­ion of the arteries (a result of calcium build-up over time),

which may lead to heart disease. Vitamin K helps reduce the risk of strokes and other coronary ailments, while it also helps protect individual­s from developing Alzheimer’s Disease as it regulates calcium in the brain as well. CalChews contains 40mcg of Vitamin K, making it a better choice against other calcium supplement­s available in the market.

The healthy and delicious alternativ­e

Aside from its obvious health benefits, CalChews provides a pleasant and delightful way of adding calcium to one’s daily diet. It is as simple and easy as

eating chewy candy, and women can have

these ready in their pockets or handbags

wherever they go. “You don’t need a glass of water or go through any preparatio­n to

take CalChews. You

can take it after a meal, while working, riding the MRT, while reading, or during just about any activity. It’s a breakthrou­gh calcium supplement that will not only make taking calcium an enjoyable

experience, but also give women what they need to stay healthy and strong,” says Valerie Sison, PCHC’s brand manager.

As the latest

addition to PCHC’s

line of quality

health supplement­s,

CalChews is another groundbrea­king product that is a safe and effective solution to proper bone health maintenanc­e.

Pascual Laboratori­es’ Director for Corporate Communicat­ions, Mia PascualCen­zon adds, “True to our mission of

providing consumers with health and

wellness products of superior value, CalChews answers the need for an easier way for women (and also everyone else) to supplement their diet with calcium every

day.”

 ??  ?? Green leafy vegetables are rich sources of Vitamin K
Green leafy vegetables are rich sources of Vitamin K

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