The Philippine Star

A fashion blogger reality check

- By GABBIE TATAD

At the risk of making myself sound like a pre-historic fossil, I grew up at a time when blogging bore little to no prestige. Back then, it was simply a lot of frustrated writers (many of whom are still around, don’t get me wrong). Having a blog didn’t necessaril­y indicate an interest in anything; more like a disinteres­t in handwritin­g your own emotions and wanting some sort of audience waiting in the wings to validate your every thought.

This is true to some extent. I was a LiveJourna­l baby, where I grew from posting about crazy nights out and this week’s drama to a brief charismati­c Catholic stint that left me preaching endlessly. (Which was oddly the time I wanted validation for my so-called brilliance the most.)

Presently, I keep a blog on Tumblr, but am by no means a “blogger.” I like having my gratuitous little nook in cyberspace, where I can share red band trailers, different versions of Call Me Maybe, updates on designer collaborat­ions, the shame that

is my makeup collection, and unfiltered thoughts on the stupid things other people say. But trust that it’s all me, and I am in no way trying to turn myself into my own movement with sponsors and free hooch. LOST HOURS

Now, I generally don’t have a lot of beef against other bloggers. In fact, I feel like I’ve lost hours of my life poring over the lives of other people — Scott Schuman and Garance Doré, Tommy Ton, Emily Weiss, Ree Drummond, the lovely people at Thought Catalog, and the ever-reliable Christine of Temptalia.com.

I find that the blogs I tend to enjoy are the ones that aren’t really all about the person who runs the blog in question. It’s about the different street styles you’ll see in different cities, where the best sales are, or how to make the best of this week’s basil. The people I like to read and keep up with have made me fall in love with a color accent, rediscover beloved

skincare, find peace in using both butter and

oil in one dish, or embrace my love for tween music without apologies. But. (Don’t lie; you knew this was coming.) In the movie Easy A, Thomas Hayden Church says, “I don’t know what your generation’s fascinatio­n is with documentin­g your every thought, but I can assure you: they’re not all diamonds.” This is how I feel about many a fashion blog.

Full disclosure: I did try out fashion blogging for a time, but I wasn’t gifted with nearly enough self-indulgence to keep it up. Also, knowing that there are people who look forward to posts that have to do with your personal style oddly changes the way you dress. Which is exactly what I dislike about fashion blogging.

For me, being chic is marrying personal style with practical utility and a certain amount of propriety. It comes with grit, wear and tear, and loving pieces within an inch of their lives. But as it stands, the idea of being highly photograph­able pulls focus away from making more sartorial choices and keeps it on staying trendy. The fashion being blogged about becomes homogenize­d, because everything falls in line with some exaggerate­d interpreta­tion of trends. It puts a premium on throwaway fashion, on adhering to a certain blogger aesthetic that mandates the use of 30-inch platforms and obnoxiousl­y bright print-on-print. OUT-OF TOUCH

It turns life into a runway that is so far out of touch with reality, it’s mind-boggling. I understand if you’re one of the Panty Monsters, who

regularly don floor-length tutus, rubber masks, and spiked heel-less shoes that they can actually walk in. These are artists who approach life with

a certain aesthetic, regardless of the photo op. (Then again, I’ve seen those kids at work and

they’re still wont to slip on flats and jeans.)

What I don’t understand is what one has to gain by posting photos of oneself heading to Divisoria to buy fabric in neon monster shoes, a

floor-grazing mullet dress, and foundation three shades too white for your skin tone. Real talk, sister: that’s not being ahead of the curve. It is, however, a sure way to get mugged.

What is especially irritating are bloggers who post

outfits to appear as though they approach life like they’re headed to events 24/7, when in truth, they have a personal uniform for each day of the week. (Blind item right there.) I mean, if you want me to buy it, at least have the decency to really sell it. VAST SENSE OF ENTITLEMEN­T

There is a vast sense of entitlemen­t that lingers, wherein because bloggers are so much more accessible, they are given the same amount of reverence as those who have curated the course of fashion history. It perpetuate­s the notion that with a clear enough camera and some knowledge of layering, anyone can build a career with premeditat­ed, over-posed photos. And so it stands that there is a clear question of how far out of context fashion has been placed, especially where it’s no longer models and editors pushing an aesthetic, but “real people” on their blogs.

As far as I can see, everything in this world has its place. Sure, clothes have a myriad of positive effects — changing the way you feel, skimming down features you’re not exactly thrilled with, expressing the facets of your personalit­y only you might be aware

of. And yes, I will be the first to tell you that fashion is art, expression, freedom, inspiratio­n, and creation.

But it is also function and comfort, and days

when clothes really are just clothes. Because while we’ve been made to believe that they might make the man, they aren’t magical enough to produce substance where there is none. They serve their purpose, but fall second to character, skill, intellect, and depth —something so easily forgotten in a haze of lens flare and digitally-retouched lighting.

Maybe there are outfits worth documentin­g and preserving for posterity, but I find that the most extraordin­ary days are simply lived, oftentimes with a nondescrip­t pair of shorts.

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