UA&P Tambuli Awards 2012
6th Asia-pacific IMC Effectiveness and Values Awards
Honoring the year’s best advertising campaigns that have valued both business results and socially relevant marketing communications, the UA& P Tambuli Awards 2012 was held last June 15 at the University of Asia and the Pacific. The night’s top prize, the Carmencita Esteban Platinum Award, went to Contract Advertising India Private Limited for its “Diwali mithaas (Sweetness)” campaign for client Cadbury India Limited. It was the
first time that the prestigious award had been given to an international agency, signifying the Tambuli Awards’ shift to a more globally expansive competition. Meanwhile, the awards for Effectiveness Agency of the Year and Effectiveness Advertiser of the Year went to Publicis Manila and its client, Nestlé Philippines, respectively. Ma. Belen Pilar Fernando, Alaska Milk Corporation Marketing Vice-President, also brought home one of this year ’ s top awards when she was named the Chief Marketing Officer ( CMO) of the Year. The award was introduced last year to honor the CMO who demonstrated leadership in achieving marketing excellence and profitability for the organization, and promoting societal values through integrated marketing communications
Following a case study entry approach, the Tambuli Awards aspires to be the benchmark and resource for effective integrated marketing communications ( IMC) programs. It is also the first and only awardgiving body in Asia of its kind, giving equal measure
to both profitable integrated marketing communications campaigns and the simultaneous promotion of societal values. Entries submitted must prove that the campaigns resulted not only in increased
profitability but also to the betterment of society. The awards became an annual event in 2010 after garnering momentous success in the media and industry since its launch in 2005, establishing its benefactor, the UA& P School of Communication (SCM) as “The Leader in IMC Education in Asia.”
This year ’ s competition received nearly 200 entries f ro m top advertising agencies and clients from the Philippines and around the Asia- Pacific Region. The number of submissions increased steadily since the awards started in 2005 and this year proved to be no exception with the number of entries from foreign companies on the upswing as well. For a full list of this year ’ s Tambuli Awards winners, visit www.
tambuliawards.com.