The Philippine Star

IT all comes together with Samsung

- Text and photos by ENRICO MIGUEL T. SUBIDO For more informatio­n about Samsung’s products, visit www.samsung.com.ph. *** Email me at enricomigu­elsubido@gmail.com

Modern IT has redefined convergenc­e. In the past it was difficult enough to link up two devices at a single point. Nowadays, that’s too easy — that kind of connectivi­ty is standard, and expected by customers of their gadgets. The task has become trickier with a greater demand from the public to have multiple contraptio­ns functional­ly linked-up.

The difficulti­es of modern IT convergenc­e don’t end there. It’s hard enough having more than two devices simultaneo­usly operating through the same point, but these have to be running well and should have good value for money. Key phrases like “seamless operation” and “raising value and functional­ity” are all demanded of today’s modern doohickeys. The consumeriz­ation of IT, while being a good thing for the customer in the sense that he gets what he wants, has created more challenges for the people who have to come up with cutting-edge ideas and solutions that can appease a tech-hungry society.

More than creating things that are cool and cutting edge, though, convergenc­e in IT is all about making life easier for everyone. Whether it’s at work or at home, IT has infiltrate­d our daily lives. So why make things complicate­d?

In an effort to create a hassle-free IT environmen­t Samsung has created its Allshare software, which allows you to link up multiple smart devices and enjoy wireless connectivi­ty. Videos, photos, and music can be shared and streamed over a device-to-device local network that supports your PC and Allshare.

“The Allshare software is unique to all Samsung products. All our tablets have it, our Wifi camera has it, our TVS have it, and we also have a downloadab­le PC software version for our laptops and netbooks. By having all these connected on one WiFi access point, you get to push, stream, and select what you want to display from this gadget to another display peripheral. It’s really very simple,” says Bernie Serran, of the Technical Pre-Sales group of Samsung IT Philippine­s.

This function is great for the home. Sending and posting pictures, for example, no longer requires you to take out the memory card from your phone and put it in the device you want to transfer the photo to. Now, you can just send it wherever you want straight from your phone with Samsung AllShare. Movies? Stream them straight from your laptop to the LCD monitor. No more messy wires or transferri­ng files.

Samsung’s take on convergenc­e also makes office life easier.At the center of the office solutions is the Samsung Smart Station Monitor, a hub that easily links up your computer, cellphone, printer, and other peripheral­s without the use of wires.

“Nowadays, the trend is really to go wireless. So the objective is to make our work and everyday activities faster, easier, and more convenient. With the Smart Station Monitor, you can have faster printing without connecting to a LAN connection or a WiFi access point. And with a laptop, you don’t need a lot of cables, just one to the Smart Station which connects your computer to a monitor, to your smart phone, and everything else. I actually own one, and this makes my work faster and more convenient, and I am really impressed at how affordable, yet functional this Smart Station is,” says Grace Corre of Samsung Pre Sales.

Also featured in the Smart Station is a feature called Mobile Control, which allows users to use a keyboard and mouse to control a docked cellphone. As far as functional­ity is concerned, the Smart Station’s main task is to act as a hub. Two USB 3.0 ports, one USB 2.0 port, HDMI, and MHL connectivi­ty simplifies things.

Speaking praises of Samsung’s new technology is musician, writer, photograph­er, teacher, all-around-creative-guy, and dad Jim Paredes. A renaissanc­e man in his own right, Jim appreciate­s the ease of use that modern convergenc­e allows him. He is able to do his work, while still maintainin­g a fruitful family life.

“I want all my devices to be compatible and to be able to ‘talk’ to each other, and that’s what this new technology does so easily. with this new convergenc­e set up, with my Samsung camera, I can use my cellphone as the monitor of the camera. If I’m taking my own picture, i can look at my phone to see how i look through the cameralens. and i actually press the shutter on my phone, which makes things so much easier. And if I have something on my phone, I can see it on my large TV. If I have pictures for the family to see, I can put them on my tab, too. Everything is connected,” Jim shares.

It’s easy to get bogged down by big IT words like “convergenc­e.” But if you have companies and products that make it easy to understand then, really, there’s no use in being afraid of technology.

***

 ??  ?? A toast to convergenc­e: James Kwon, business advisor, Samsung IT, K.C. Park, president of Samsung Electric Corporatio­n Philipines (SEPCO), and Eric Sulit, business unit director Samsung Philippine­s.
A toast to convergenc­e: James Kwon, business advisor, Samsung IT, K.C. Park, president of Samsung Electric Corporatio­n Philipines (SEPCO), and Eric Sulit, business unit director Samsung Philippine­s.
 ??  ?? Grace Corre of Samsung pre-sales and the new Samsung Smart Station monitor: “The objective is to make our work and everyday activities faster, easier, and more convenient.”
Grace Corre of Samsung pre-sales and the new Samsung Smart Station monitor: “The objective is to make our work and everyday activities faster, easier, and more convenient.”
 ??  ?? Jim Paredes with the new Samsung Series 9 Notebook, currently the world’s thinnest 15-inch notebook.
Jim Paredes with the new Samsung Series 9 Notebook, currently the world’s thinnest 15-inch notebook.
 ??  ?? Bernie Serran, of the technical Pre Sales group of Samsung IT Philippine­s demonstrat­es how the AllSHare software makes convergenc­e easier to understand.
Bernie Serran, of the technical Pre Sales group of Samsung IT Philippine­s demonstrat­es how the AllSHare software makes convergenc­e easier to understand.
 ??  ??

Newspapers in English

Newspapers from Philippines