‘Beauty with heart’
Its newest journey is all about “Beauty with heart.” After all, more than beauty, The Body Shop sees its commitment both to man and nature.
Interactive, forward- thinking and focused on beauty and community, the newly launched Pulse boutiques are set to bring The Body Shop to a whole new generation of beauty- centric, valuessavvy individuals.
Incorporating cutting-edge design, top quality materials and natural imagery, the boutique-style Pulse store creates a warm, welcoming space to excite people about the beauty company’s products and values.
Taking centerstage in every Pulse store are two natural, wooden “story-selling tables” containing products, makeup and a “create your own gift” area. Acting as a dedicated interactive “island,” which invites customers to touch, smell and test products, the tables are a place for people to engage with store teams, discover new products and learn about The Body Shop values.
International brand director Ann Massal says: “Pulse is a heartbeat in the community. It is where ‘beauty with heart’ comes to life through our community fair trade products, our passionate teams and through our community and values walls, which allow for consumer engagement and interaction.”
With commercial benefits, community benefits and the five-core values of The Body Shop in mind, the Pulse store is bursting with features that create a feelgood shopping experience on every level.
The new store layout was recently launched at The Body Shop’s branch at SM Mall of Asia.
The Pulse stores reflect the five- core values of The Body Shop — protect the planet, activate self-esteem, defend human rights, support community fair trade and reinforce its “no to animal testing” stand.
The Body Shop values are just as important as the products that it sells. This is why every Pulse store worldwide will have a dedicated space that will act as a gallery of the store’s core values, supported by unique images from around the world. In addition, each store will have a resident values ambassador, who will be able to talk to customers about the work undertaken by the company.