PLDT Alpha renews partnership with PFA

PLDT Alpha Enterprise has renewed its partnership with the Philippine Franchise Association (PFA) as co-presentor of Franchise Asia Philippines (FAP) 2012, Asia’s biggest four-in-one event slated on July 25-29 at the SMX Convention Center in Pasay City.

The business management arm of the country’s largest telecommunications company, PLDT Alpha Enterprise handles relationships with top- tier enterprises in the country and is the product of the PLDT Corporate Business Group’s evolution as a premier ICT provider.

FAP2012 is the latest evolution of the annual Philippine International Franchise Conference and Expo and last year’s milestone international event, Franchise Asia 2011, which gave the Philippines, through PFA, the honor to host the convergence of top leaders in the international franchise community, aside from registering record-breaking attendance at the International Franchise Conference and the International Franchise Expo.

Bannered by the theme “Asia to the World, the World to Asia,” FAP2012 aims to sustain and strengthen PFA’s core mission of affirming the Philippines’ position as the Center for Franchise Development in Asia, and its role as a synergy agent for Asian franchising.

The four integral components of this much-awaited international event are: the International Franchise Conference (July 25 and 26), featuring local and international franchise gurus and experts who will present the latest trends and developments in the global franchising arena; the International Franchise Expo ( July 27 – 29), a one- stop- shop showcasing the best unlimited business opportunities ranging from established and successful brands – both local and international – to new and promising franchise concepts covering every sector at various investment levels, including petroleum and related business opportunities in the Petrobusiness Pavilion; the Educational Franchise Seminars, to be conducted concurrent with the Expo, serving as an excellent forum for business matching between franchisors and would-be franchisees; and the Certified Franchise Executive (CFE) Program (July 23 and 24), a mini-mba course on Franchise Management to be held at the AIM Conference Center.

For inquiries, visit www.franchiseasiaphl2012.com.ph and register on- line for special admission rates; or call the PFA Secretariat at ( 02) 6870365 to 67, 09178320731, or e-mail pfa@pfa.org.ph. For the Expo, call the exhibit management team Global Link MP Events at (02) 7508588 or e-mail franchise@globallinkmp.com.