If you serve them, they will come

I used to remember a time in nothing more than an engine and four wheels bolted onto a steel body.

“pawis steering.”

(front disc brakes?) or an AM/FM stereo with a tape deck. long way since then. Today, your typical compact car doesn’t scrimp on features. It’s brimming with style, consumer electronics industry. Your PlayStation 3 with all its computing power and multimedia capability is comparably

than they were before. And consumers couldn’t be happier. catch up, you’ll be dead in a few years, tops. Just look at Napster, Friendster, or most dotcom companies with “-ster” in its name—they’re all gone, only to be replaced by the new

isn’t safe from criticism: some pundits are saying that Facebook wants, Sadly, and there’s desires one shift. critical area that needs to be badly adperhaps isn’t willing one to of adopt, the few or industries is slow to out adopt there to change. that hasn’t For adopted, instance, complaints about how terrible, slow, or incompetent call centers

to call or send text messages has spawned countless internet

And a perfect example of this is the airline industry. I’m sure there are some other industries out there that could use

bato-bato sa langit.

recently will notice that some airlines will charge you for each

and want food? You pay. Feeling chilly and need a blanket? You

things are going, airlines will charge you each time you use the

Just last week, I went to Thailand with a group of twenty or so journalists and the folks from Ford Group Philippines.

long time when Ford last used the airline), since the San Miguel

lines “welcoming committee”, things don’t look too good. First, on how to handle your passengers. If there’s a manual that states that a passenger transaction should be completed in X minutes, it should be followed. In our experience, a simple seat assignment (and the plane wasn’t full) and bag tagging costs time. Second,

cart should just always left the go galley. with And butter. where Oddly did enough, the butter the go? entire A bread experi- roll

After this rather not-so-wonderful experience, I kept thinking to myself that if Philippine Airlines were a carmaker, it would be introducing an all-new model with the same price

In other words, it’s not a great car by anyone’s measure. And

dark years with lackluster cars and ho- hum technology. realization Explorer, Ranger, has taken and then? now Cars the all-new and trucks Focus. such It shows as the Fiesta, that if With a self-professed car buff now heading Philippine take time, but I do hope he understands the importance of getting the most basic ingredient right. In the case of Philip-attendants, and offer the most luggage allowance; but if you will come”. It doesn’t take a rocket scientist or a PHD holder

Follow the author on Twiter: @carguideph.