The Philippine Star

SM Group promotes social developmen­t through CSR

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In almost 30 years since establishi­ng a foundation, the SM roup of Companies has kept its commitment to help in social developmen­t through its various corporate social responsibi­lity (CSR) programs that have already reached thousands of less-privileged Filipinos.

Speaking at the recent Internatio­nal Conference on Corporate Communicat­ion and Consultanc­y held in Manila, Connie S. Angeles, assistant vice president of the SM Foundation, said that CSR has become part of SM’s business agenda that on March 24, 1983 it establishe­d the SM Foundation to respond to the social needs of the marginali ed segments of society by serving communitie­s.

The SM Investment Corp. in 1993, embarked on a college scholarshi­p program, for numerous underprivi­leged but deserving Filipino youth. Scholars chosen for the program are children of farmers, fishermen, constructi­on workers, mechanics, household helpers, public vehicle drivers, factory workers and the low-income workers.

Angeles said that unlike other scholarshi­p programs, the Foundation provides for a full four- to five-year college degrees in major Philippine universiti­es such as the University of the Philippine­s, Far Eastern University, Asia Pacific College, Ateneo de Davao, De a Salle University Dasmari as, and 80 other schools.

In 2002, SM started its school building program. She said that it has since built 114 classrooms in 46 public and elementary and high schools nationwide. Recently, SM donated the Henry Sy Sr. Hall to the De a Salle University Manila that will serve as intellectu­al crossroad for studying in the University. It also donated a primary school building to avier School in its Nuvali, Calamba City, aguna campus which was formally opened in June.

Angeles also disclosed that SM’s first livelihood program was implemente­d on May 17, 2007 through the Kabalikat sa Kabuhayan Farmers’ Training Program in Bacolod City in which farmers were taught theoretica­l and practical approach to farming. The program has since expanded and now includes animal dispersal projects, housekeepi­ng, food and beverage, wait service and kitchen aide, basketry, mushroom its strong macroecono­mic fundamenta­ls low infl ation, a fl exible exchange rate, a current account surplus, manageable government fi - nances, high internatio­nal reserves equivalent to almost a year’s worth of imports, and steady remittance­s.

The Philippine­s, the WB report said, has a positive current account balance and a flexible foreign exchange policy, a first line of defense against a global downturn.

However, the WB report noted that higher public investment in infrastruc­ture and social services require higher revenue collection. “By broadening the tax base and improving efficiency production, candle-making, and hair-cutting for the out-of-school youth.

SM also has its Mall Outreach Program started in 1998 that encourages shoppers to donate whatever may be useful to the less fortunate. This and more mall-based CSR programs are being implemente­d by SM Cares that also implemente­d the SM Cares for the Environmen­t, the SM Cares for the Elderly, and the establishm­ent of Breastfeed­ing Stations in Malls nationwide.

“It is a fact that there is an element of heath in everything we do,” Angeles averred, adding that their health and medical programs have focused on areas of wellness such as the Medical Missions with Mobile Clinic Services, Wellness for the Children and the Elderly, the Hospice Units for the terminally ill, the Felicidad Sy Wards in government hospitals and the SM Foundation’s Multi Health Centers.

Since 2001, about 691 medical missions have already been conducted benefiting about 548,455 patients. Wellness Centers have also reached 71 nationwide.

Also, SM Foundation gives immediate assistance in the form of medicines and other basic needs through its Operation Tulong Express, the foundation’s emergency response to victims of natural calamities and disaster.

“We believe that SM has already created its niche We hoped that the SM roup of Companies, through its CSR programs, have helped improve the lives of community members and their communitie­s as we continue on doing more CSR programs as SM continues to build more malls and establishm­ents around the country,” Angeles further said.

From education to livelihood, to medical missions, and to several other outreach programs, SM does not only fortify its foothold and leadership in various Philippine industries but in CSR programs as well that have also become synonymous with the SM roup of Companies.

“With all the challenges of the corporate world – the imaging, identity and advocacy – SM Foundation was created for its roup of Companies that in spite of being a diversifie­d group, members are one in its mission and vision, since problems and issues do not recogni e boundaries,” Angeles said. and transparen­cy in tax collection­s, this can be achieved,” the report added.

It further stated that improved resource mobili ation would not only help brace the economy against a prolonged global economic slump, but also enable the government to make the necessary investment­s in the physical and human capital needed to underpin a more inclusive growth pattern and make the country more competitiv­e.

In this regard, the investment climate for firms of all si es needs to continue to improve, so that the private sector can generate more and better jobs for all, the WB report said.

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