Disney unlikely to change ‘Star Wars’ brand – experts

LOS ANGELES (AP) — Naysayers would believe Disney’s purchase of Lucasfilm can only mean one thing: Bambi and Mickey Mouse are sure to appear in future “Star Wars” movies taking up lightsabers against the dark side of the Force.

Not so, say experts who’ve watched Disney’s recent acquisition strategy closely. If anything, The Walt Disney Co. has earned credibility with diehard fans by keeping its fingerprints off important film franchises like those produced by its Marvel Entertainment and Pixar divisions.

“They’ve been pretty clearly hands-off in terms of letting the creative minds of those companies do what they do best,” says Todd Juenger, an analyst with Bernstein Research. “Universally, people think they pulled it off.”

Disney’s acquisition of Marvel Entertainment in 2009 offers the best example of how it might treat Lucasfilm and the “Star Wars” universe.

Marvel was in the midst of a storyline that would span several films following the smash hit success of its first self-produced movie, “Iron Man,” in 2008. When Disney bought it a year later, it continued reading from the comic book giant’s playbook, releasing in subsequent years “Iron Man 2,” ‘’Thor,” ‘’Captain America” and then this year, “The Avengers,” which brought heroes from those movies together in one giant film that grossed $1.5 billion at the box office.

Now, “Avengers” director Joss Whedon is working on the sequel and developing a Marvel-based TV series for Disney-owned ABC.